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How to Sell Books Directly to Readers with Joanna Penn

How to Sell Books Directly to Readers with Joanna Penn

by Thomas Umstattd Jr. | Oct 11, 2023 | Author Websites, Independent Publishing, Promotion

With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.

How to Build a Tribe Online And Form a Community of Readers

How to Build a Tribe Online And Form a Community of Readers

by Thomas Umstattd Jr. | Feb 14, 2024 | Branding, Platform, Social Media

Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

Time-Saving Tools for Authors

Time-Saving Tools for Authors

by Thomas Umstattd Jr. | Nov 22, 2023 | Independent Publishing, Publishing

If you’re losing time or simply want to fine-tune your writing systems, check out these time-saving tools for authors.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Writing Craft

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...
How to Prepare for Your First Webinar  

How to Prepare for Your First Webinar  

by Thomas Umstattd | Mar 22, 2023 | Platform, Public Speaking

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.

How the Hollywood Strikes Will Help (& Hurt!) Authors 

How the Hollywood Strikes Will Help (& Hurt!) Authors 

by Thomas Umstattd Jr. | Jul 19, 2023 | News

Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities.

How to Get Endorsements for Your Book

How to Get Endorsements for Your Book

by Thomas Umstattd Jr. | Sep 15, 2021 | PR, Promotion, Strategy

The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.

Why Many People Are Afraid to Buy Books (Marketing Psychology)

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Marketing Psychology, Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release 

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release 

by Thomas Umstattd Jr. | Jun 28, 2023 | Productivity, Publishing

Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks.

How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Thomas Umstattd Jr. | Jan 18, 2023 | Crowdfunding, Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

How to Find a Good Literary Agent – with Mary DeMuth

How to Find a Good Literary Agent – with Mary DeMuth

by Thomas Umstattd Jr. | Oct 12, 2022 | Publishing, Traditional Publishing

To be published by a traditional publisher, you must find a good literary agent. Mary DeMuth shares tips on finding and retaining an agent.

How to Craft a Compelling Elevator Pitch for Your Book

How to Craft a Compelling Elevator Pitch for Your Book

by Thomas Umstattd Jr. | May 13, 2019 | Conference Tips, Copywriting, Promotion, Writing Craft

Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.

How to Create an Email Drip Marketing Campaign

How to Create an Email Drip Marketing Campaign

by Thomas Umstattd Jr. | Apr 19, 2023 | Email Marketing, Promotion

Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

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