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What Authors Can Expect in 2026

What Authors Can Expect in 2026

by Thomas Umstattd Jr. | Jan 12, 2026 | Author Update

Stay ahead of the author news and trends of 2026. Learn how new public-domain characters, AI in publishing, audiobooks, direct sales, and market shifts will impact your writing career.

How to Grow your Platform Without Social Media – with Sandy Cooper

How to Grow your Platform Without Social Media – with Sandy Cooper

by Thomas Umstattd Jr. | Nov 30, 2022 | Platform, Social Media

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.

Yes, YOU Can Make a Living as a Writer, Here’s How

Yes, YOU Can Make a Living as a Writer, Here’s How

by Thomas Umstattd Jr. | Sep 8, 2021 | Business Advice, Publishing

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.

7 Kinds of Indie Authors

7 Kinds of Indie Authors

by Thomas Umstattd Jr. | Jun 16, 2021 | Business Advice, Independent Publishing, Publishing

Find out which kind of indie author you are and which sales strategies and promotional tools will work best for you.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

The 2023 Book Launch Blueprint

The 2023 Book Launch Blueprint

by Thomas Umstattd | Mar 15, 2023 | News, Promotion

Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.

How to Run an Independent Publishing Company

How to Run an Independent Publishing Company

by Thomas Umstattd Jr. | Aug 23, 2023 | Book Design, Business Advice, Independent Publishing, Publishing

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Get a Reader’s Attention by Shocking Broca

How to Get a Reader’s Attention by Shocking Broca

by Thomas Umstattd Jr. | Jun 23, 2021 | Promotion, Strategy

Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.

How BookFunnel Can Help you Grow Your Email List

How BookFunnel Can Help you Grow Your Email List

by Thomas Umstattd Jr. | Nov 9, 2022 | Email Marketing, Promotion

BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.

Do 45% of Authors *Already* Use AI?! | Author Update

Do 45% of Authors *Already* Use AI?! | Author Update

by Thomas Umstattd Jr. | May 23, 2025 | Author Update

Thomas: Welcome to Author Update. I’m Thomas Umstead, Jr. And sometimes on this show, we don’t talk about AI even a little bit. And today is not one of those days. What’s our first story, Jonathan? Jonathan: And I’m Jonathan Scherger. This is...
Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

by Thomas Umstattd Jr. | Jun 29, 2022 | Copywriting, Promotion

If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!

How to Market Your Audiobook

How to Market Your Audiobook

by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Promotion

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Thomas Umstattd Jr. | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

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