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Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

How to Run an Independent Publishing Company

How to Run an Independent Publishing Company

by Thomas Umstattd Jr. | Aug 23, 2023 | Book Design, Business Advice, Independent Publishing, Publishing

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd Jr. | Aug 16, 2023 | Book Design, Promotion, Public Speaking

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Book Design, Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

How to Make Money as an Author Assistant

How to Make Money as an Author Assistant

by Thomas Umstattd Jr. | Jul 5, 2023 | Business Advice, Promotion, Publishing

If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release 

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release 

by Thomas Umstattd Jr. | Jun 28, 2023 | Productivity, Publishing

Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

by Thomas Umstattd | Jun 14, 2023 | Platform, Productivity

I have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips on how to prune them to a manageable size. I took her advice and pruned the trees aggressively, but soon they were out of control again. Again, my...
How to Hook Readers in the First 50 Pages

How to Hook Readers in the First 50 Pages

by Thomas Umstattd Jr. | May 31, 2023 | Publishing, Writing Craft

Learn how to optimize that tiny window to grab your reader within the first 50 pages and convince them to finish your book.

How to Thrive as an Author in Your Twilight Years

How to Thrive as an Author in Your Twilight Years

by Thomas Umstattd Jr. | May 3, 2023 | Platform, Productivity, Publishing

Learn how to clarify your writing goals, avoid damaging shortcuts, and write a book in retirement. You’re never too old to start writing.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

The Psychological Reasons Readers Read Books

The Psychological Reasons Readers Read Books

by Thomas Umstattd | Mar 29, 2023 | Marketing Psychology, Publishing, Writing Craft

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  

by Thomas Umstattd Jr. | Feb 22, 2023 | Promotion, Publishing

Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.

AI Book Covers & ChatGPT

AI Book Covers & ChatGPT

by Thomas Umstattd Jr. | Feb 15, 2023 | Book Design, Publishing, Writing Craft

Find out how authors use ChatGPT, Midjourney, and other AI tools to create book covers, characters, and plot ideas for their books.

Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing

Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing

by Thomas Umstattd | Jan 25, 2023 | Productivity, Publishing, Writing Craft

If writing seems harder than it used to or you feel burnt out, consider this four-step method of rotation to revive your writing career.

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