by Thomas Umstattd Jr. | Jun 15, 2017 | Branding, Promotion
Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.
by Thomas Umstattd Jr. | Jul 18, 2013 | Author Websites, Platform, Promotion
This is an article we’ve written for our authors’ photographers. If you are an author about to have a photoshoot for a website, you’ll want to share this resource with your photographer before the shoot. You’ve been hired by an author to take pictures for their new...
by Thomas Umstattd Jr. | Jul 7, 2009 | Promotion
The biggest contributor to the look of your author website is the quality of the photos. Unfortunately, most author websites have terrible photos. Here are some tips of what to do and what not to do when looking for a photographer.
by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, PR, Promotion
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
by Thomas Umstattd Jr. | Mar 30, 2020 | Publishing, Strategy, Writing Tips
James L. Rubart shares ten tips to quiet your inner editor.
by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing
The better you understand your reader’s customer journey, the more books you can sell.
by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy
Where to Spend Your Marketing Dollars
by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform
Seven Things Readers are Looking for on Your Website
by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing
Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful cover.
by Thomas Umstattd Jr. | Oct 15, 2015 | Audiobook Publishing, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreEpisode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend...
by Author Media | Jul 29, 2015
How to Make Money With Your Celebrity – Final – Web HD from Castle Media Group on Vimeo. Technology is Your Friend Not Your Master – Final – Web HD from Castle Media Group on Vimeo. Technology Tips Every Author Should Know – Final –...
by Author Media | Jul 29, 2015
Non-Fiction Book Proposals from Castle Media Group on Vimeo. 6 Steps to Writing Compelling Non-Fiction from Castle Media Group on Vimeo. 5 Questions to Ask Yourself Before Writing Your Memoir 12.06.12 from Castle Media Group on Vimeo. Your Memoir: Writing for...
by Author Media | Jul 29, 2015
“5 Keys to Becoming a Better Writer” with Liz Curtis Higgs from Castle Media Group on Vimeo. Join the Bestseller Society to take your writing up a notch. Our Fiction expert Jeff Gerke interviews New York Times bestselling author Liz Curtis Higgs. You’ll...
by Thomas Umstattd Jr. | Jul 16, 2014
INSIDER SECRET: You Don’t Need a Benefactor to Self-Publish Your Book…You just need several hundred. Confused? Yeah, we were too. But we’ve learned a powerful secret, and it lies in the word CROWDFUNDING. So what do all independent...