Public Service Announcement: Respect

  • Spam is in the eye of the beholder.
  • Creepy / Charming (thin line in between)
  • Permission


Tip 1 Provide consistent value.

  • New Book Announcements
  • News (Progress Updates)
  • Ask for Feedback
  • Reader Stories
  • Reader Art
  • Reviews for other books
  • Advice
  • Discounts (Run your own BookBub)
  • Laugh
  • Encouragement
  • Blog Curation


Tip 2 Use MailChimp


Tip 3 Use a mobile friendly email design.


Tip 4 Be Consistent (Don’t Boost Your Frequency Without a Good Reason)


Tip 5 Experiment

  • Split Test Your Subjects
  • Emotional Headline Analyzer


Tip 6 Measure Your Results

  • Poll Your Readers.
  • Ask them what they want.


Tip 7 Keep it short.

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