Many independent authors might think they don’t need to attend a conference, but if you’re looking to secure a traditional publishing deal, access bookstores, or make industry connections, conferences are one of the best places to meet editors, agents, and other writers who can mentor you.

We’ll highlight what not to do at a writers’ conference—mistakes we’ve seen repeatedly—and then explain the right approach so you can maximize your experience. Even if you’re an indie author, you’ll find valuable principles here to apply to your marketing.

Make the Most of Conference Classes

Writers’ conferences typically include multiple elements, with classes being one of the most valuable. However, one of the biggest mistakes we see is authors skipping the sessions entirely. Some assume their book is already perfect and focus solely on pitching to editors and agents.

Why You Should Attend Classes

• Your book is your best marketing tool, and learning the craft is essential.
• Skipping classes means missing valuable insights that could improve your writing.
• Even if you plan to pitch your book, attending sessions helps refine your approach.

If your writing isn’t strong, none of your other marketing efforts will make a difference. While we aren’t focusing on writing craft in this episode, it’s essential to recognize that every writer starts as a beginner and must invest in learning.

One-Sheets: A Professional Introduction

Some people say you don’t need a one-sheet, but we recommend having one.

What is a One-Sheet?

• A single-page document summarizing who you are and what your book is about.
• Includes a brief project description and your contact information.
• Helps editors and agents quickly understand your work.

If you’re nervous about meetings, a one-sheet can be a great tool to introduce yourself professionally.

How to Make Your One-Sheet Stand Out (The Right Way)

• Avoid gimmicks like scented paper or flashy designs that make you seem unprofessional.
• Ensure it reflects your brand and personality while maintaining a polished look.
• If possible, work with a graphic designer to enhance the layout.
• Hiring a professional copywriter to refine the text will make a big difference. If you aren’t familiar with the principles of copywriting, work with a professional.

Networking: Quality Over Quantity

Networking is a critical part of any writers’ conference, but many authors assume the goal is to hand out as many business cards as possible. This approach doesn’t work.

Effective Networking Strategies

• Engage in meaningful conversations rather than relying on generic introductions.
• Avoid cliché phrases like “It’s a pleasure to meet you” or “I think you’ll love my manuscript.”
• Focus on making genuine connections rather than just distributing materials.

Be a Calvin, Not a Suzy

At writing conferences, attendees tend to fall into two categories, which we have named based on the Calvin and Hobbes cartoon characters.

1. The “Suzy” type follows all the rules and blends into the crowd.
2. The “Calvin” type thinks outside the box and stands out in a good way.

Editors and agents gravitate toward writers who are confident and creative and yet professional. Stand out by being engaging and memorable while maintaining a polished demeanor.

Consistent Branding Across Marketing Materials

Your branding should be cohesive across all platforms, including:

• Business cards
• One-sheets
• Websites

Avoid Branding Mismatches

• If your business card features bright, cheerful colors, but your website is dark and moody, it creates a disconnect.
• Ensure your materials align with your genre and personal brand.

Resources for Branding

We’ve covered branding in depth.

• 041 – How to Create A Breakthrough Author Brand Step 1: Look in the Mirror
• 042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers
• 043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
  

These episodes will help you:

• Define your author brand.
• Align your marketing materials.
• Present a consistent and professional image.

Use an Updated, Professional Headshot

Your author photo is an essential part of your brand. Using an outdated photo can create confusion and undermine credibility.

Why a Current Photo Matters

• A significant difference between your real-life appearance and website image can make you seem untrustworthy.
• Aged photos often signal insecurity rather than confidence.
• Successful authors present themselves authentically and professionally.

Invest in a high-quality, up-to-date headshot that accurately represents you.

Gimmicks: High Risk, Low Reward

Some authors try to stand out using gimmicks, but this approach is often more harmful than helpful.

Bad Gimmick Example:

At one conference, an author handed out wristbands to every attendee. People accepted them out of politeness, but no one wanted them, and it left a negative impression.

Good Gimmick Example:

Author Susan May Warren hosted a seminar called Be a Superhero in Your Writing. She provided small stress toys shaped like superheroes and asked attendees to write down how they would apply the lesson. This approach worked because:

• It was engaging and relevant to the session.
• It reinforced the key message.
• It left attendees with a meaningful takeaway.

The Bottom Line:

• Gimmicks should be used sparingly and must align with your brand.
• Poorly executed gimmicks can damage your reputation.
• Editors and agents value taste and professionalism—be mindful of how you present yourself.

Editor & Agent Appointments: The Right Approach

Many authors treat pitch meetings like a monologue, talking as fast as possible to fit everything in. Instead, focus on asking questions and engaging in a conversation.

Best Practices for Agent Meetings:

• Start by asking what type of writing they’re looking for.
• If your work doesn’t match their interests, use the time to gain valuable insights.
• Approach the meeting as an opportunity to build a relationship, not just pitch a book.

Think Contacts, Not Contracts

Building relationships at conferences can lead to future opportunities.

• Our friend Randy Ingermanson advises authors to “Think contacts, not contracts,” which means prioritize connections over securing deals.
• Editors and agents appreciate authors who respect their expertise and ask thoughtful questions.
• A strong network often leads to publishing opportunities later.

Invest in Honing Your Writing Craft

At the end of the day, your writing quality matters most.

A Real-Life Example:

James L. Rubart once attended a conference where an editor asked for a writing sample. After reading for two minutes, the editor simply said, “You can write. We’ll give you a job.” That brief interaction led to a writing job for Jim.

Key Takeaways:

• No amount of marketing can compensate for poor writing.
• Every writer starts as a beginner, and improvement requires effort and humility.
• The better your writing, the more opportunities will come your way.

Sponsor:

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Final Thoughts

Attending a writers’ conference can be a game-changer if you approach it strategically.

• Take advantage of classes.
• Craft a strong one-sheet.
• Network effectively.
• Maintain consistent branding.
• Use an updated photo.
• Avoid bad gimmicks.
• Make the most of editor and agent appointments.
• Above all, keep improving your writing because great writing opens doors.