Is free a dirty word? Should you give your book away? In this episode, we talk about these questions and more.
- Free isn’t a dirty word, but it’s not the cure for every marketing problem
- The Upside of Free or deep discounts
- Rooms experiment
- Perma Free
- Books in a series
The downside of free:
- Bad training
- Where does it stop?
- People value what they pay for (how many of those free books have you read?)
- Should you (specifically) go free or not
- Give everything away, give nothing away
- Fiction vs Non-Fiction
- Figure out what the goal of your free or deep discount is
- E-mail list?
- Send them to your website?
- Buy next book in a series?