In this episode we are going to talk about how to measure your marketing. If you don’t currently measure your marketing, we have good news and bad news. The bad news is that you’re probably wasting a lot of time, energy, and money on things that are not working.

The good news is that if you prune away those things that don’t work and focus on what does work you will sell more books without spending any additional time and money.

This episode is for both indie and traditional authors. While indies have a few more tools at their disposal, you would be surprised how much of this episode is for everyone.

 

Why Measurement is Important

  • Fahrenheit Story About 1-800 Numbers
  • Only way to know what works for you.
  • Protects you from marketing superstitions
  • Pruning your marketing activities will help you sell more books without spending more time and money. In fact, you might actually save time and money with good measurement.
  • Measuring your marketing turns you into an expert.

 

What to Measure

  • What separates a metric from a vanity metric? If you use it for decision making.
  • Vanity Metrics
    • Twitter Followers
    • Facebook Likes
    • Amazon Author Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
    • Amazon Book Sales Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
    • Email List Size (Unless you are also looking at Email Open Rate and Click Through Rate)
    • Pageviews (on irrelevant pages)
  • True Metrics
    • Pageviews (on landing pages)
    • Email Open Rate
    • Email Click Through Rate
    • ROI (Return on Investment)
    • Sales
    • Click Through Rate

 

Tracking URLs: The Best Way to Measure

 

Dashboards To Help You Measure Your Marketing

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