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The more you understand how readers find,  and how and why they buy books on Amazon, the more books you’re going to sell.

And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of, aleading market research resource for authors and publishers. Or put in terms we care about his company and expertise helps authors sell more books, face less competition, and get a bigger return on the time and money that put into their careers.

He’s based in Germany and if you get him talking about the World Soccer Championship, he might never stop. So fair warning .. he has 20 years of world wide consulting experience, has focused for the past four years on Amazon and ebooks, and has the unique ability to translate complex data into ways that the average writer can understand … and how to take action on that data.

Webinar Replay

Alex brings such a wealth of facts, figures and tools that we decided to organize a whole webinar with him

Watch the Replay


  1. Why quitting career to go into book marketing? “Alex, you quit a highly successful career and lucrative job as a managing partner in one of the world-leading consulting companies to go found K-lytics. Were you mad? Or how the heck did that happen?”
  2. K-… what? For those who do not know, what does the word “K-lytics” actually stand for?
  3. Let’s start out by talking a little bit about what K-Lytics does for authors. What’s the essence of what you guys provide? What mission to you pursue with it?
  4. What do you think are the most important facts that every author should know about Amazon and the Kindle platform in particular?
  5. So how many book genres or “categories” can one find on Kindle these days?
  6. Which ones are the highest selling categories then these days?
  7. As you said earlier, the e-book market has become very competitive, are some categories more competitive than others?
  8. Is there such a thing as a “best category” – What criteria should an author or publisher use to establish that?
  9. So, in terms of fiction, are there any particularly attractive markets?
  10. Has there been any genre or category that has markedly increased or deteriorated in terms of sales success recently?
  11. What is your best tip for someone looking to write a non-fiction book at the moment?
  12. What are your predictions for the future of the Kindle store?

Benjamin Ellefson who lives in tropical Costa Rica. His award-winning, middle grade books celebrate the important values of self-reliance, preparedness, and diversity.

The Land without Color (Affiliate Link)

Floating into the air with an enormous gum bubble, Alvin lands in a strange world where everything is gray. The trees, the flowers, the dirt, the sky, the animals, and even the people are all missing their color. Confronted with the mystery of the missing color, Alvin teams up with a talking squirrel and Spanish speaking mouse to battle man-eating plants, outsmart the bumbling Crimson Guards, cross the Sugar Desert, overcome the two-headed dragon, and find the color-stealing goblins to restore color to the kingdom


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You have been listening to James L Rubart, Thomas Umstattd Jr. and Alex Newton, on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.

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