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How to Create Sales Optimized Book Pages for Your Author Website

How to Create Sales Optimized Book Pages for Your Author Website

by Thomas Umstattd Jr. | Jun 25, 2025 | Promotion

Discover why a website book page is vital for authors and how to design an effective page that captivates and helps readers and AI alike.

Introducing Author Update

Introducing Author Update

by Thomas Umstattd Jr. | Apr 16, 2025 | Author Update, News

Learn about our new podcast and YouTube show called Author Update, where you can stay up-to-date on all the latest publishing headlines.

Indie Publishing vs. Traditional Publishing

Indie Publishing vs. Traditional Publishing

by Thomas Umstattd Jr. | Feb 19, 2025 | Publishing

Indie or traditional publishing? Hear from one author who experienced both and made a surprising decision.

Are Pen Names Going Away?

Are Pen Names Going Away?

by Thomas Umstattd Jr. | Jun 26, 2024 | Platform, Publishing

There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Speed Up Your Author Website

How to Speed Up Your Author Website

by Thomas Umstattd Jr. | Feb 2, 2022 | Author Websites, Platform

If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Rank in Amazon Search Results with Dave Chesson

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

How to Combine 2 Different Websites Without Losing Search Rankings

by Thomas Umstattd Jr. | Nov 11, 2019 | Author Websites, Platform

Learn about the advantages of combining websites. Simplify your web maintenance and improve your online visibility the right way.

015 – How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar

015 – How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar

by Thomas Umstattd Jr. | Jan 13, 2014 | Author Websites, Platform

Why do some authors rank better than others on Google? How does Google even work? I interviewed Tony Tovar, a search engine optimization (SEO) expert. He’s the CEO of Inbound Mastery and the person I contact when I have questions about how Google works. ...
Announcing MyBookTable – a WordPress Bookstore Plugin for Author Websites

Announcing MyBookTable – a WordPress Bookstore Plugin for Author Websites

by Thomas Umstattd Jr. | Jun 27, 2013 | News

We are excited to announce MyBookTable, our first WordPress built for the general public. In the past, to get access to Author Media technology and expertise you had to buy an author website from us. No more.

Now you can download the MyBookTable plugin for free.

How We Grew Our Traffic By 323% in 15 Months

How We Grew Our Traffic By 323% in 15 Months

by Caitlin Muir | Apr 30, 2013 | Author Websites, Blogging, Platform, Productivity, Promotion, Publishing, Writing Craft

Do you want to grow your traffic? We’ll show you how we grew our traffic by 323% in just 15 months.

What Every Author Needs To Know About Alt Text

What Every Author Needs To Know About Alt Text

by Caitlin Muir | Aug 10, 2012 | Author Websites, Blogging, Platform

Meet the forgotten element of SEO: alt text. You can’t afford to ignore it any longer.

What Every Author Needs to Know About Search Engine Optimization

What Every Author Needs to Know About Search Engine Optimization

by Hannah Hill | May 24, 2012 | Author Websites, Blogging, Platform

Your web development company can build a good SEO foundation, but your Google rank (or lack thereof) is up to you.

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Recent Episodes

  • How to Create Sales Optimized Book Pages for Your Author Website
  • TikTok, Iran, and AI: What Authors Need to Know Now
  • Amazon, AI, and Author Strategy Shifts: What You Need to Know Now
  • Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers
  • Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For
  • Adapting a Podcast to YouTube

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