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An Introduction to Author Ecosystems with Russell Nohelty

An Introduction to Author Ecosystems with Russell Nohelty

by Thomas Umstattd Jr. | May 28, 2025 | Independent Publishing, Publishing

Explore the concept of author ecosystems and discover marketing strategies tailored to your unique approach and audience.

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

by Thomas Umstattd Jr. | Feb 26, 2025 | Publishing, Writing Craft

Dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

How to Build a Rejection-Proof Platform in 2025

How to Build a Rejection-Proof Platform in 2025

by Thomas Umstattd Jr. | Nov 25, 2024 | Platform

To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.

Contact Page Dos & Don’ts for Authors

Contact Page Dos & Don’ts for Authors

by Thomas Umstattd Jr. | Nov 20, 2024 | Platform

Learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.

How to Run a Local Book Festival

How to Run a Local Book Festival

by Thomas Umstattd Jr. | Nov 6, 2024 | Promotion

If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.

The Strategy Behind Reader Super Magnets

The Strategy Behind Reader Super Magnets

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform

Find out how to make your reader magnet super magnetic to attract your perfect target reader.

What to do When Book Sales Start Slipping

What to do When Book Sales Start Slipping

by Thomas Umstattd Jr. | Oct 2, 2024 | Promotion

If you want to increase book sales after they’ve started to fall, check out this list of mistakes to avoid and strategies to try.

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

by Thomas Umstattd Jr. | Sep 4, 2024 | Writing Craft

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

Are Pen Names Going Away?

Are Pen Names Going Away?

by Thomas Umstattd Jr. | Jun 26, 2024 | Platform, Publishing

There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.

How to Write for American Readers – An Author’s Guide to  America’s Regional Cultures

How to Write for American Readers – An Author’s Guide to America’s Regional Cultures

by Thomas Umstattd Jr. | Dec 13, 2023 | Branding, Platform, Writing Craft

To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.

How to Run an Independent Publishing Company

How to Run an Independent Publishing Company

by Thomas Umstattd Jr. | Aug 23, 2023 | Book Design, Business Advice, Independent Publishing, Publishing

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd Jr. | Aug 16, 2023 | Book Design, Promotion, Public Speaking

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Branding, Platform

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

The Amazing Power of Reader Surveys 

The Amazing Power of Reader Surveys 

by Thomas Umstattd Jr. | May 24, 2023 | Platform

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

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