4 Reasons Why Every Author Should Use LinkedIn

linkedin

LinkedIn is a social network for professionals.

If you want to be a professional writer you want to be on LinkedIn.

Here are four ways LinkedIn is better than Facebook.

Two Minute Video Introduction

If you don’t know what LinkedIn is, please watch this two minute video from our friends at Common Craft.

[pro-player width=’530′ height=’400′ type=’video’]http://www.youtube.com/watch?v=IzT3JVUGUzM[/pro-player]

Reason #1 – LinkedIn Boosts Your Search Engine Rankings

Unlike many other social networks, LinkedIn gives you “Google points” for the sites you link to from LinkedIn. It also ranks very well on Google itself. If you Google “Thomas Umstattd”, my LinkedIn page is the third result. The other top results are links on my LinkedIn page. If you have a common name, having a LinkedIn page is vital.

Reason #2 – LinkedIn Answers Questions

Several years ago I had a question about my book proposal. An editorial director and a marketing manager at Random House answered my question. Only LinkedIn could give me that kind of access to expertise. I have yet to ask a question on LinkedIn that did not receive an amazing answer.

Reason #3 – LinkedIn Establishes Your Credibility

After you answer someone’s question on LinkedIn, the questioner rates the answers and picks the best answer. If your answer gets selected as the best answer you get props on your profile. That is the same profile page that shows up so high on Google. This is an easy and effective way to establish your credibility on a subject. It’s also part of the reason why the experts are so willing to answer your questions on LinkedIn.

Reason #4 – LinkedIn Connects You with Agents and Editors

Many of the top agents and editors are on LinkedIn. You may have no idea your brother-in-law went to college with Michael Hyatt. Don’t forget that you still probably have to comply with their submission guidelines. But having a friend put in a good word for you can go a long way.

How LinkedIn Helped Me

I wanted to speak at a writers’ conference but didn’t know how to contact the director. I was able to use LinkedIn to connect to him and he invited me to join the faculty.

What do you think? How do you use LinkedIn? Leave a comment below and let us know.