Build Your Platform
Sub Categories:
Author Websites
Podcasting
Blogging
Public Speaking
Branding
Social Media
How to Publish on a Budget: Your First Five Years as an Author
Becoming a professional author will cost you. Find out how much and when an author should budget for their writing career.
How to Write Emails That Readers Want to Read
Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.
How to Build a Tribe Online And Form a Community of Readers
Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.
Chrome Extensions Every Author Needs in 2024
Find out which Chrome extensions can make you more productive, improve your writing, and give you more time to write in 2024.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Workshops, Retreats, and Pitches: How to pick the best writers conference for you
Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.
Author Websites
Author Websites
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Speed Up Your Author Website
If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.
What Every Author Needs to Know About Cyber Security
Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
Search Engine Optimization (SEO) for Author Websites
Learn how to improve your website’s SEO so readers can easily find you and buy your books.
How to Survive Cancel Culture as a Writer
Learn three strategies that will protect your writing career from cancel culture.
Blogging
Blogging
11 Places to Get Free and Legal Photos for Your Blog
If you can’t afford to buy a photo, you can’t afford the fines (or time!) that comes from stealing one. Here are 11 free & legal photo sites.
7 Blogs Every Author Should Follow
One of the best way to improve your writing is to learn from the best. Here are seven blogs that not only are good examples of excellent blogging but will also help you hone your craft and sell your books.
How to Add a Hyperlink in WordPress
There are two ways to add a hyperlink to a Wordpress post. I’ll teach you both.
How to Blog Your Book
You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging can help you create a best seller. Here is everything you need to turn your blog posts into an amazing book.
How to Get Your Avatar to Show Up Everywhere
Have you ever noticed how some people’s photo’s appear next to their comments and others do not? We’ll teach you how to make that happen.
It’s Time to Switch Away From Google Reader
Are you reading this in Google Reader? If so, this should be the last post of...
How to Use Google Plus to Easily Record A Video Blog
When someone talks about the advantages of video blogging for your author...
How To Do a Reverse Image Search
Find out if people are stealing your images, words, or identity with a simple reverse image search. We’ll show you how.
Branding
Branding
Good Brands Vs. Big Brands
Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
Six Things Readers are Looking for on Your Website
Seven Things Readers are Looking for on Your Website
How to Write to Market With Chris Fox
In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.
7 Tips for Best Selling Author Portraits
Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.
097 – Major Mistakes You Might Be Making With Your Author Name
Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.
Podcasting
Podcasting
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Start an Author Podcast
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
Announcing the Novel Marketing Podcast
Are you a novelist? Do you want to sell more of your books? If yes, we think...
What is a Podcast?
Podcasts are a great way to promote your book. But what are they and how to they work? This post has simple videos that explain podcasting for authors.
Public Speaking
Public Speaking
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
How to Get Better at Public Speaking with Jane Jenkins Herlong
Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.
How to Sell Your Book In Person (and make way more money per copy)
Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.
89+ Book Marketing Ideas That Will Change Your Life
Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book.
Why Authors Need To Think Local Like George Bailey
In the age of the internet, it’s easy to want to compete globally. Just don’t forget the power of local.
Increase Speaking Gigs With BookTour.com
Imagine a website that would email thousands of people in your town to let them know where you are speaking next. Now imagine that this is free. Your imagination has become a reality. Read on for details.
How to Grow your Platform Without Social Media – with Sandy Cooper
Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
How to Use Facebook To Promote Your Book
In this episode we are going to talk about the right way to use Facebook to...
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
Social Media
Social Media