Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Marketing a Book Series with Kristina Stanley
Writing a series gives you marketing advantages if you do it right. Find out how to structure your series to maximize your marketing efforts.
Announcing the 2025 Novel Marketing Conference
Learn the details of the 2025 Novel Marketing Conference, how it will differ from last year’s conference, and what makes it unique.
How to Deliver Your Book Baby
What to expect when you’re publishing a book and what your “book baby” needs for a healthy gestation, birth, and life.
How to Use Research to Market Your Novel
Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.
How to Publish on a Budget: Your First Five Years as an Author
Becoming a professional author will cost you. Find out how much and when an author should budget for their writing career.
How to Write Emails That Readers Want to Read
Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.
How to Build a Tribe Online And Form a Community of Readers
Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.
Why Most Authors Don’t Need Social Media in 2024
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
Marketing 101
Marketing 101
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
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Strategy
Strategy
20 Ways to Promote Your Book During the Holiday Season
If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.
How to Promote Your Book Using AuthorsXP.com with Amy Vansant
I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I'm not dogmatic about which tools...
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Everything Authors Need to Know About K-Lytics
Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
Advertising
Advertising
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
How to Use Bookbub to Sell More Books with David Gaughran
Learn how BookBub can help you as a reader and how BookBub ads can help any author sell more books.
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
How to Use Facebook To Promote Your Book
In this episode we are going to talk about the right way to use Facebook to...
Email Marketing
Email Marketing
How to Supercharge Ebook Sales
If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.
Affiliate Marketing for Authors
Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
How to Get 10,000 Readers and then Keep Them Happy
Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.
Marketing Psychology
Psychology
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Marketing Psychology: Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
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Public Relations
Public Relations
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
016 – How to Prepare for a Podcast Interview
Show Notes Resolve to be as entertaining and helpful as possible. The more...
Does Your Website Pass the Radio Test?
When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.
7 Ways to Send More Traffic to Your Website During a Radio Interview
Imagine you are doing a radio interview and you hear the closing music start to play. The host asks you to give your website one more time. What do you say?