Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
What the 2021 Facebook Changes Mean for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Market Books to Homeschool Families with Tricia Goyer
Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.
How to Build a Rejection-Proof Platform Q&A
15 answers to your questions about building an author platform.
How to Start Building a Rejection Proof Platform
No matter how you publish, you’ll need a sturdy platform. Learn which techniques successful authors use to build reliable platforms.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
Marketing 101
Marketing 101
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
142 – Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
118 – Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
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Strategy
Strategy
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Market Books to Homeschool Families with Tricia Goyer
Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.
Search Engine Optimization for Author Websites
Learn how to improve your website’s SEO so readers can easily find you and buy your books.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
The 5 Baby-Step Platform Building Process
New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.
Why Rapid Release is a Risky Book Launch Strategy
Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
Advertising
Advertising
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
How to Use Marketing Data To Sell More Books
How to Use Marketing Data To Sell More Books
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
How to Use Bookbub to Sell More Books with David Gaughran
How to Use Bookbub to Sell More Books with David Gaughran
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
How to Use Facebook To Promote Your Book
In this episode we are going to talk about the right way to use Facebook to...
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
Email Marketing
Email Marketing
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
121 – Email Marketing for Humans with Bryan Cohen
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.
072 — How to Grow Your Email List from 0 to 10,000
Listen to our other podcasts 065 – 7 Tips for Effective Email Newsletters 062...
067 – How to Keep Your Inbox @ Zero And Have More Time to Write
A lot of authors are addicted to checking email. Poor email habits hold many...
065 – 7 Tips for Effective Email Newsletters
Public Service Announcement: Respect Spam is in the eye of the beholder....
Marketing Psychology
Psychology
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...
016 – How to Prepare for a Podcast Interview
Show Notes Resolve to be as entertaining and helpful as possible. The more...
Does Your Website Pass the Radio Test?
When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.
7 Ways to Send More Traffic to Your Website During a Radio Interview
Imagine you are doing a radio interview and you hear the closing music start to play. The host asks you to give your website one more time. What do you say?