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Recent Episodes & Posts:

How to Record Your Own Audiobook Using Hindenburg Narrator
In this episode of Novel Marketing, you will learn how to record your own audiobook using Hindenburg Narrator. Do I need an audio version of my book? According to The NPD Group, ebook sales for traditionally published books went down in the first half of 2021....

7 Business Mistakes That Ruin Author Careers
There is one moment in the movie The Lion, the Witch, and the Wardrobe where a rhinoceros charges at the White Witch during the climactic battle. Before the rhinoceros can get to the Witch, a little gremlin cuts off the charging rhino at the ankles, causing it to...

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith
How Do I Promote My Book Using a Media Tour? There are three primary media outlets you can use to promote your book: Paid Media—This is when you buy advertisements on someone else's platform. Amazon, Facebook, Radio ads, etc. Owned media—This where you promote...

How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Are you struggling to get new people to sign up for your email newsletter? It’s one thing to convince your friends and family to sign up, but how do you convince a stranger to give you her email address? Strangers don’t care about you. They don't even know who you....

How to Get the Most Out of Scrivener
When it comes to writing books, one of the most popular book writing applications is a piece of software called Scrivener. Unlike Word, which is designed for everyone, Scrivener is designed for authors. Using Word to write a book is like trying to screw in a screw...

Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

Effective Book Cover Design
A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.