Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Announcing the 2024 Novel Marketing Conference
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
How to Prepare for Your First Webinar
Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
Marketing 101
Marketing 101
118 – Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We explain exactly what marketing is and why it's critical you understand it, whether you’re pre-published, or 30 novels into...
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Strategy
Strategy
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
How to Launch Your Book in 2022
Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
How Jack Ellem Went from Unpublished to Bestselling Indie Author
Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.
How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams
Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Market Books to Homeschool Families with Tricia Goyer
Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.
Advertising
Advertising
How to Use Marketing Data To Sell More Books
You’ve collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
How Free Pulsing Can Help You Sell More Books with Jamie Foley
Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.
105 – How to Sell More Books With Amazon Ads
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.
Email Marketing
Email Marketing
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
Email Marketing for Humans with Bryan Cohen
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.
072 – How to Grow Your Email List from 0 to 10,000
If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.
067 – How to Keep Your Inbox @ Zero And Have More Time to Write
A lot of authors are addicted to checking email. Poor email habits hold many...
7 Tips for Effective Email Newsletters
Follow these tips to ensure readers open, read, and love your author newsletters.
Marketing Psychology
Psychology
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.
How to Spot a Publishing Scam
In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!
048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss the right way to...
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