Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Yes, YOU Can Make a Living as a Writer, Here’s How
There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.
How to Sell Your Book In Person (and make way more money per copy)
Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist
Learn how authors writing YA books can connect with teen readers.
Marketing 101
Marketing 101
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
061 – Marketing 101: The Five Ps of Novel Marketing
1) Product (Book) This is the most important P. Good marketing helps a bad...
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Yes, YOU Can Make a Living as a Writer, Here’s How
There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.
Everything Authors Need to Know About K-Lytics
Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams
Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.
Advertising
Advertising
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising in 2021
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Email Marketing
Email Marketing
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
145 – How to Create a Reader (Lead) Magnet
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
138 – GDPR for American Authors?
Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link)...
131 – How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
Marketing Psychology
Psychology
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
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Public Relations
Public Relations
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.
How to Spot a Publishing Scam
In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!
048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a...