Promote Your Book
Sub Categories:
Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Book Launch Secrets
Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.
The Starving Author: How to Market Books Without Money
You have two options if you don’t have money to market your book. Find out how an “expensive option” can be the “budget option” and where to invest your time when you don’t have the money.
From Page to Screen: How to Adapt Your Novel Into a Screenplay
Discover the important differences between writing for the page and the screen and find out how to turn your novel into a screenplay
Why Most Authors Don’t Need Social Media in 2024
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
How to Prepare for Your First Webinar
Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author
The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?
How to Grow your Platform Without Social Media – with Sandy Cooper
Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.
Marketing 101
Marketing 101
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
118 – Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
How to Promote Your Book Using AuthorsXP.com with Amy Vansant
I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I'm not dogmatic about which tools...
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
How Jack Ellem Went from Unpublished to Bestselling Indie Author
Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Advertising
Advertising
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.
Email Marketing
Email Marketing
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
Marketing Psychology
Psychology
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
Public Relations
Public Relations
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.