Promote Your Book
Sub Categories:
Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How a War Between China and Taiwan Would Change Reading, Writing, and Publishing
Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
How to Get More Book Reviews With Derek Doepker
Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
How to Speed Up Your Author Website
If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.
Marketing 101
Marketing 101
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
Why Most Authors Don’t Need Social Media in 2023
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
How Jack Ellem Went from Unpublished to Bestselling Indie Author
Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Advertising
Advertising
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.
Email Marketing
Email Marketing
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
Marketing Psychology
Psychology
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
Public Relations
Public Relations
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...