Promote Your Book

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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Amazon Advertising in 2021

Amazon Advertising in 2021

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Market Your Audiobook

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

Marketing 101

Marketing 101

Strategy

Strategy 

Advertising

Advertising

Amazon Advertising in 2021

Amazon Advertising in 2021

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

Email Marketing

Email Marketing

How to Create a Landing Page

How to Create a Landing Page

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

Marketing Psychology 

Psychology 

How to Create Urgency to Buy Your Book

How to Create Urgency to Buy Your Book

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

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Public Relations

Public Relations

How to Sound Great As a Podcast Guest

How to Sound Great As a Podcast Guest

Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...

Does Your Website Pass the Radio Test?

When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.