Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Tools To Make Publishing Easier
We are in the process of replacing the dirt and rocks in our backyard with grass for the children to play in. At first, things went well using the shovel but then when we got to the final rocks, the shovel just did not work well. Then we tried a rake, and boom!...
How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger
Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.
How to Create an Author Press Kit with Susan Neal
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How Author Websites Irritate Readers (and what to do about it)
Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Find Your Readers
Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.
Marketing 101
Marketing 101
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
061 – Marketing 101: The Five Ps of Novel Marketing
1) Product (Book) This is the most important P. Good marketing helps a bad...
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
How Jack Ellem Went from Unpublished to Bestselling Indie Author
Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
Yes, YOU Can Make a Living as a Writer, Here’s How
There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
Advertising
Advertising
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising in 2021
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Email Marketing
Email Marketing
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
145 – How to Create a Reader (Lead) Magnet
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
138 – GDPR for American Authors?
Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link)...
131 – How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
Marketing Psychology
Psychology
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
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Public Relations
Public Relations
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.