Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The 5 Baby-Step Platform Building Process
New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
Why Rapid Release is a Risky Book Launch Strategy
Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
2020 Software Guide for Authors
Authors and writers can work smarter, not harder, with these hardware and software tools that will increase your productivity and lead you to success.
How to Survive Cancel Culture as a Writer
Learn three strategies that will protect your writing career from cancel culture.
How to Build an Author Website in a Day
You don’t need to hire a company to build you a website, you can do it yourself and it is easier than you think. You can learn how to build your very own professional author website.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
Marketing 101
Marketing 101
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
061 – Marketing 101: The Five Ps of Novel Marketing
1) Product (Book) This is the most important P. Good marketing helps a bad...
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
The 5 Baby-Step Platform Building Process
New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.
Why Rapid Release is a Risky Book Launch Strategy
Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Where Negative Book Reviews Come From And How to Make Them Go Away
Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.
Painful Book Launch Lessons You Don’t Want to Learn the Hard Way
Don’t make these four painful book launch mistakes.
How to Launch a Book in 2020
Launch your book with the help of professional coaching and a customized plan.
Advertising
Advertising
How to Use Marketing Data To Sell More Books
How to Use Marketing Data To Sell More Books
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
What to Do When Your Book is Not Selling
How to Use Bookbub to Sell More Books with David Gaughran
How to Use Bookbub to Sell More Books with David Gaughran
How To Split Test Your Book Title Ideas With Facebook Ads
How To Split Test Your Book Title Ideas With Facebook Ads
How to Use Facebook To Promote Your Book
In this episode we are going to talk about the right way to use Facebook to...
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
Email Marketing
Email Marketing
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
145 – How to Create a Reader (Lead) Magnet
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
138 – GDPR for American Authors?
Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link)...
131 – How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories
Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.
Marketing Psychology
Psychology
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...
048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a...
017 – 12 Tips to Help You Nail Your Next Podcast Interview
James & Thomas talk about how to ace your next podcast or radio interview.
016 – How to Prepare for a Podcast Interview
Show Notes Resolve to be as entertaining and helpful as possible. The more...
Does Your Website Pass the Radio Test?
When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.