Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
How to Pick the Right Email Platform
Find out which email service provider is right for you and your platform.
Episode 250: The Story of Novel Marketing and Thomas Umstattd Jr.
Learn how the Novel Marketing evolved and how growth has been sustained for 250 episodes.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
Lessons from Blogging a Book
For years I’ve had Thomas Umstattd’s voice in my head telling me to blog my book. “Test out your ideas,” he said. “Start building your audience,” he said. “It’ll be easy,” he said. Well, maybe he didn’t say it would be easy. Blogging my book was, in fact, one of...
How to Launch a Book: A Coaching Session With Krystal Proffitt
Learn how to create a plan and timeline to build your platform and successfully launch your book.
11 Places to Get Free and Legal Photos for Your Blog
If you can’t afford to buy a photo, you can’t afford the fines (or time!) that comes from stealing one. Here are 11 free & legal photo sites.
How to Start an Author Podcast
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.
How to Build Your Platform During Your Social Distancing
10 ways to progress as a writer while everything else is on hold.
Marketing 101
Marketing 101
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
061 – Marketing 101: The Five Ps of Novel Marketing
1) Product (Book) This is the most important P. Good marketing helps a bad...
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to...
Strategy
Strategy
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Where Negative Book Reviews Come From And How to Make Them Go Away
Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.
Painful Book Launch Lessons You Don’t Want to Learn the Hard Way
Don’t make these four painful book launch mistakes.
How to Launch a Book: A Coaching Session With Krystal Proffitt
Learn how to create a plan and timeline to build your platform and successfully launch your book.
How to Quiet Your Inner Editor (so you can write faster)
James L. Rubart shares ten tips to quiet your inner editor.
How to Build Your Platform During Your Social Distancing
10 ways to progress as a writer while everything else is on hold.
How to Get More Book Reviews with Jim Kukral
The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.
Advertising
Advertising
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
What to Do When Your Book is Not Selling
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
How To Split Test Your Book Title Ideas With Facebook Ads
How To Split Test Your Book Title Ideas With Facebook Ads
How to Use Facebook To Promote Your Book
In this episode we are going to talk about the right way to use Facebook to...
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
How to Get Reading Clubs to Choose Your Book
How to Get Reading Clubs to Choose Your Book
Email Marketing
Email Marketing
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Ryan Zee
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
138 – GDPR for American Authors?
Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link)...
131 – How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories
Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.
121 – Email Marketing for Humans with Bryan Cohen
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.
Marketing Psychology
Psychology
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...
048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a...
017 – 12 Tips to Help You Nail Your Next Podcast Interview
James & Thomas talk about how to ace your next podcast or radio interview.
016 – How to Prepare for a Podcast Interview
Show Notes Resolve to be as entertaining and helpful as possible. The more...
Does Your Website Pass the Radio Test?
When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.