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Marketing 101
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Lessons from Blogging a Book

Lessons from Blogging a Book

For years I’ve had Thomas Umstattd’s voice in my head telling me to blog my book. “Test out your ideas,” he said. “Start building your audience,” he said. “It’ll be easy,” he said. Well, maybe he didn’t say it would be easy. Blogging my book was, in fact, one of...

How to Start an Author Podcast

Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.

Marketing 101

Marketing 101

Strategy

Strategy 

Advertising

Advertising

Email Marketing

Email Marketing

How to Create a Landing Page

How to Create a Landing Page

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

Marketing Psychology 

Psychology 

How to Create Urgency to Buy Your Book

How to Create Urgency to Buy Your Book

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

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Public Relations

Public Relations

How to Sound Great As a Podcast Guest

How to Sound Great As a Podcast Guest

Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...

Does Your Website Pass the Radio Test?

When you say your website on the radio can listeners find it? Can they spell it? The radio test is not just important for the radio. Anytime someone talks about your website you want to make sure the listener goes to the right site. Here are 7 tests to see if your website passes the radio test.