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Recent Episodes & Posts:
Iranian Drones Destroy Amazon Data Centers, Amazon.com Goes Down
Week Ending March 6, 2026 In this week’s Author Update, we unpack how world events are impacting your author business, Audible’s aggressive response to Spotify, why Substack may be quietly hurting your Google rankings, and whether Apple’s new $600 laptop could be a...
Reader Magnets Are Dead? Why Most Reader Magnets Fail
Discover strategies to create a good reader magnet that will engage readers and boost your newsletter subscriptions.
Your Author Toolbox: Part 2
Discover the best tools for writers to streamline your author business, or turn podcasts into optimized blog content with the powerful Novel Marketing Patron Toolbox suite.
The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year
Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.
How to Become a Professional Writer With Joanna Penn
Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.
Indies Win! Harlequin to Close Historical Romance Line
Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.
Why Your Book Isn’t Selling: Metadata
Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.
Substack Breach: Author Information Compromised
TikTok is back, but its algorithm retrain may disrupt BookTok, the author-targeted data breach, Amazon’s new DRM download option, soaring Bible sales, ChatGPT ads, Sanderson’s “we are the art” speech, and what the Super Bowl halftime shows reveal about today’s book buyers.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Format a Book With Vellum
Learn how Vellum can save you money, time, and headache when formatting your next book or reader magnet.




