Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Should You Create a Premium Hardcover Edition of Your Book?
Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.
Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile
Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.
The Shopify Trap: Why Authors Keep Losing Money
Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.
How to Build an Email List Before You Publish Your Novel
Discover the many ways to grow your email list before you publish your book.
How to Build a Rejection-Proof Platform in 2025
To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.
Contact Page Dos & Don’ts for Authors
Learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.
101 Book Marketing Ideas That Will Change Your Life
We’ve compiled a list of book marketing ideas that will connect you to...
The Strategy Behind Reader Super Magnets
Find out how to make your reader magnet super magnetic to attract your perfect target reader.
Marketing 101
Marketing 101
Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We explain exactly what marketing is and why it's critical you understand it, whether you’re pre-published, or 30 novels into...
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Strategy
Strategy
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist
Learn how authors writing YA books can connect with teen readers.
How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams
Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.
Advertising
Advertising
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
Amazon Book Ads – Everything You Need to Know with Brian Berni
Amazon Book Ads – Everything You Need to Know – Date
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
136 – How to Use K-lytics To Sell More Kindle eBooks
The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com
How to Make Word of Mouth Work for You
Learn who you can connect with to make word of mouth marketing work well for you and your book.
Email Marketing
Email Marketing
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How to Grow Your Email List from 0 to 10,000
If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.
067 – How to Keep Your Inbox @ Zero And Have More Time to Write
A lot of authors are addicted to checking email. Poor email habits hold many...
7 Tips for Effective Email Newsletters
Follow these tips to ensure readers open, read, and love your author newsletters.
062 – 7 Ways to Avoid the Email Spam Filter
In this episode, we discuss email marketing, focusing on how to avoid spam...
Marketing Psychology
Psychology
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
How to Run a Podcast Tour (With Guest Mary DeMuth)
Uncover the power of a podcast tour in reaching new audiences. Learn from veteran author Mary DeMuth about effective podcast strategies.
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
Unlock the secrets of author PR and publicity. Learn effective strategies that even novices can implement without breaking the bank.
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