Build Your Platform
Sub Categories:
Author Websites
Podcasting
Blogging
Public Speaking
Branding
Social Media
How to Use Research to Market Your Novel
Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.
How to Create an Online Course
Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course’s success.
Web Hosting for Frugal Authors
To build an author website, you first need web hosting. Discover which type of web hosting is best for your author website and which to avoid.
Are Pen Names Going Away?
There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.
From Tech Timid to Tech Savvy: How to Master Any Technology
Fear of technology keeps many authors from moving forward. Learn how to master technology and have fewer tech headaches.
Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell
Hosting a webinar can help you get to know your “Timothy” and grow your email list. Discover 12 tips for hosting a successful author webinar.
2024 Laptop Buying Guide for Authors
Authors can get overwhelmed by the process of choosing and buying a laptop computer. Find out what you need (or don’t need) and what works best.
AI for Authors in 2024 – The Good, Bad, and Ugly
Discover the evolution of writing technologies and find out how AI for authors in 2024 can increase your productivity and improve your skill.
Author Websites
Author Websites
Web Hosting for Frugal Authors
To build an author website, you first need web hosting. Discover which type of web hosting is best for your author website and which to avoid.
Chrome Extensions Every Author Needs in 2024
Find out which Chrome extensions can make you more productive, improve your writing, and give you more time to write in 2024.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Get Good Website Stats
Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.
Whisper and the World Whispers Back
When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Speed Up Your Author Website
If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.
Blogging
Blogging
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
How to Turn a Podcast Episode into a Blog Post
Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
11 Places to Get Free and Legal Photos for Your Blog
If you can’t afford to buy a photo, you can’t afford the fines (or time!) that comes from stealing one. Here are 11 free & legal photo sites.
7 Blogs Every Author Should Follow
One of the best way to improve your writing is to learn from the best. Here are seven blogs that not only are good examples of excellent blogging but will also help you hone your craft and sell your books.
How to Add a Hyperlink in WordPress
There are two ways to add a hyperlink to a Wordpress post. I’ll teach you both.
How to Blog Your Book
You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging can help you create a best seller. Here is everything you need to turn your blog posts into an amazing book.
Branding
Branding
How to Build a Tribe Online And Form a Community of Readers
Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.
How to Write for American Readers – An Outsider’s Guide to the Different American Regional Cultures
To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.
How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers
Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Good Brands Vs. Big Brands
Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
Podcasting
Podcasting
How to Turn a Podcast Episode into a Blog Post
Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
How to Turn a Podcast into a Bestselling Novel – with Scott Sigler
Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Start an Author Podcast
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
Public Speaking
Public Speaking
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
How to Prepare for Your First Webinar
Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
How to Get Better at Public Speaking with Jane Jenkins Herlong
Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.
How to Sell Your Book In Person (and make way more money per copy)
Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.
How to Build a Tribe Online And Form a Community of Readers
Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.
Why Most Authors Don’t Need Social Media in 2024
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
Whisper and the World Whispers Back
When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.
Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author
The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?
How to Grow your Platform Without Social Media – with Sandy Cooper
Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
Social Media
Social Media