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Getting your book into readers’ hands doesn’t need to be confusing, complicated, or frustrating.
Getting your book into readers’ hands doesn’t need to be confusing, complicated, or frustrating.
All you need is a guide to keep you from learning painful lessons the hard way.
Thomas Umstattd brings you a wealth of information,
wherever you are in your writing journey.
BUILD YOUR PLATFORM
How can readers buy your book if they don’t know who you are?
PUBLISH YOUR BOOK
Readers can’t buy a book that doesn’t exist.
PROMOTE YOUR BOOK
The more readers you get, the faster word of mouth spreads.
“I’ve been in marketing for more than 25 years so I’ve seen a vast array of gurus…
If I could choose only one of them to listen to for the rest of my days it would be Thomas Umstattd Jr.”
—James L. Rubart
CHRISTY HALL OF FAME AUTHOR
—James L. Rubart
CHRISTY HALL OF FAME AUTHOR
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FROM THE BLOG
Zeitgeist: Light, Fire, and Clarity: What the Latest Baby Name Data Tells Us About the Shifting Culture
Explore the trends in baby names in 2025. Discover how names reflect clarity, light, and strength and the changing zeitgeist.
The Publishing Echo Chamber Nobody Will Admit Exists
Explore the latest trends affecting authors: declining nonfiction sales and the impact of podcasts on traditional publishing.
Zeitgeist: Stories Made by People Who Hate Them
Stories made by people who hate them: why faithful adaptations like Epic: The Musical earn billion-stream success while Hollywood’s deconstructed reboots keep failing, and what authors can learn from the pattern.
Amazon Review Purge: The Author Survival Guide
Explore recent publishing news on imprint closures, bestseller challenges, and AI’s influence on the future of books.
The Four Loves That Drive Fiction
Discover the four types of love in fiction that make readers fall in love with your book. Learn how storge, philia, eros, and agape drive stories from cozy mysteries to epic fantasy.
Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture
Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.
