Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The Shopify Trap: Why Authors Keep Losing Money
Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.
How to Build an Email List Before You Publish Your Novel
Discover the many ways to grow your email list before you publish your book.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Get More Book Reviews With Joe Walters
Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.
How to Use Research to Market Your Novel
Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.
How to Create an Online Course
Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course’s success.
Web Hosting for Frugal Authors
To build an author website, you first need web hosting. Discover which type of web hosting is best for your author website and which to avoid.
Are Pen Names Going Away?
There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.
Marketing 101
Marketing 101
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
001 – Marketing 101: What is Marketing?
Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We explain exactly what marketing is and why it's critical you understand it, whether you’re pre-published, or 30 novels into...
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Strategy
Strategy
10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
How to Launch Your Book in 2022
Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Market Books to Homeschool Families with Tricia Goyer
Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.
Search Engine Optimization (SEO) for Author Websites
Learn how to improve your website’s SEO so readers can easily find you and buy your books.
Advertising
Advertising
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
How to Use Marketing Data To Sell More Books
You’ve collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
How Free Pulsing Can Help You Sell More Books with Jamie Foley
Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.
105 – How to Sell More Books With Amazon Ads
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.
Email Marketing
Email Marketing
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
What to Include in an Author Newsletter
What do readers want to read in your email newsletter? Find out what you should and shouldn’t be sending.
Know Your Audience – The Secret To Author John Locke’s Success
Know your audience. It sounds so simple. We’ll show you how best-selling author John Locke used this principle and became a success.
Marketing Psychology
Psychology
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
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Public Relations
Public Relations
How to Run a Podcast Tour (With Guest Mary DeMuth)
Uncover the power of a podcast tour in reaching new audiences. Learn from veteran author Mary DeMuth about effective podcast strategies.
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
Unlock the secrets of author PR and publicity. Learn effective strategies that even novices can implement without breaking the bank.
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop's microphone and speakers. This will...
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.
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