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Stop Guessing: How to Know If Your Book Marketing Is Working
Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.
Zeitgeist: Project Hail Mary Rockets Past $226 Million at Domestic Box Office
Project Hail Mary has crossed $430 million worldwide at the box office. Find out what its success reveals about what readers and want and how authors can connect.
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.
Zeitgeist: Capturing a Shifting Zeitgeist of Paranoia, Betrayal, and Disrupted Domestic Normalcy
The March 2026 K-lytics report on psychological and domestic thrillers paints a picture of a genre in explosive transition. What was once a niche reflects profound changes in consumer demand and the broader zeitgeist.
How to Become a Professional Writer With Joanna Penn
Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.
Zeitgeist: Conservative Art
Why do conservative and Christian authors struggle with creative fiction while Tolkien and C.S. Lewis created timeless classics? This video explores the critical difference between identity-based storytelling and character-driven narratives that resonate with readers.
Why Your Book Isn’t Selling: Metadata with Dave Chesson
Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.
Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers
The 2026 Super Bowl featured two competing halftime shows—the NFL’s official Bad Bunny performance and Turning Point USA’s alternative show with Kid Rock—and the streaming data reveals a seismic cultural shift that every author must understand about audience and platform.
Platform
Platform
Adapting a Podcast to YouTube
Discover the keys to adapting a podcast to YouTube. Understand what works best to grow your channel effectively.
AI Optimization for Authors
Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.
Your Author Toolbox: Time-Saving Tools for Busy Authors
Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.
Genius Link: A Guide for Authors
Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.
Web Hosting for Frugal Authors
To build an author website, you first need web hosting. Discover which type of web hosting is best for your author website and which to avoid.
Are Pen Names Going Away?
There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.
From Tech Timid to Tech Savvy: How to Master Any Technology
Fear of technology keeps many authors from moving forward. Learn how to master technology and have fewer tech headaches.
Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell
Hosting a webinar can help you get to know your “Timothy” and grow your email list. Discover 12 tips for hosting a successful author webinar.
Publishing
Publishing
Triple Your Writing Speed with Dictation
For authors, dictation can skyrocket writing speed. Find out which tools and strategies will help you master the skill and write faster.
The Author’s Guide to AI with Joanna Penn
Discover how authors use AI to gain more time for creative writing and how you can get useful output instead of bland AI slop.
When to Ignore Your Editor
Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.
Announcing the 2026 Novel Marketing Conference
Find out what makes the 2026 Novel Marketing Conference unique and find out how you can join us.
How to Write Stories Readers Will Love by Knowing the Zeitgeist
If it takes you two years to write a book, you owe it to yourself to ask the...
How to Write Enduring Bestsellers with the Two-Act Chiastic Structure
Struggling to write your three-act story? Discover another story structure from ancient history that will satisfy your readers and help you finish your book.
101 Book Marketing Ideas That Will Change Your Life
We’ve compiled a list of book marketing ideas that will connect you to...
How to Write Novels Men Want to Read
Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.
Promotion
Promotion
How to Build an Email List Before You Publish Your Novel
Discover the many ways to grow your email list before you publish your book.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Work With a PR Firm to Promote Your Book
Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.
What does ChatGPT Actually Know About Your Book?
Do the most popular AI tools know about your book? Do they know enough to recommend it to readers? Discover how to find out if they do.
How to Sell Books From a Table
Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.
Read This Before Your Next Podcast Guest Interview
Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.
How to Run a Local Book Festival
If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.
How to Write Stories Readers Will Love by Knowing the Zeitgeist
If it takes you two years to write a book, you owe it to yourself to ask the...