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Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright
Thomas and Jonathan map classic films onto the Noble/Grim + Bright/Dark axis, the four-quadrant version of the Strauss-Howe generational turnings.
Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations
a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering.
My Worst Takes & Mistakes Over 500 Episodes
Discover advice for authors that has stood the test of time (and always will) and what advice you can cast off like a crumpled first draft.
Zeitgeist: What Do Americans Consider Immoral?
Pew Research Center Survey Exposes Deep Divides in American Views on Morality https://www.youtube.com/watch?v=kAdsjkcq9XA Thomas: A Pew Research study just came out about what Americans view as moral and immoral. This matters for authors because every novel has a...
Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes
Prescription medications are changing women’s preferences, from who they find attractive to what kind of heroes they want to read in their fiction.
How I Fight Off Copyright Trolls Targeting My Blogs
https://www.youtube.com/watch?v=LrM68ayZhSk This article walks through several...
Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest
AI and tools like ChatGPT and Grammarly are fundamentally transforming the English language. This deep dive explores how AI writing is changing us.
Zeitgeist: White House Uses Video Game Hype to Market War to Young Men
The Trump administration is selling the war very differently from past conflicts.
Platform
Platform
A Nonfiction Author’s Guide to Substack
Learn how nonfiction authors are using Substack to reach audiences and convert them into paying subscribers seamlessly.
Thomas’s Office Tour & 4th Wall Breach
Get the much anticipated tour of Thomas’s office, complete with a run-down of the books on his shelves that best absorb sound.
When to Ignore Your Editor
Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.
How to Get Started with Author School Visits and Make Your Book Playground Famous
Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.
A Storytelling Revolution: Inside the World of Serialized Fiction
Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.
Networking for Authors: How to Build Relationships Without Being Awkward
Many authors feel stuck. They're toiling away in obscurity, and none of their...
How to Build a Rejection-Proof Platform in 2025
To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.
Contact Page Dos & Don’ts for Authors
Learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.
Publishing
Publishing
The Five-Year Plan to Become a Professional Author
Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.
The Savvy Author’s Guide to Picking an LLM
Discover which LLMs and AI tools are best for your writing and marketing processes, and how the tools compare to one another.
2025 Desktop Printer Guide for Authors
Learn what kind of home printer an author needs and which one will get you the best bang for your buck.
How to Publish Your Audiobook Through ACX
Get guidance, tips, and recommendations for publishing your audiobook on ACX with the highest quality at the best price.
Escaping the Procrastination Prison: A Guide for Tired Authors
Ten practical steps to help authors overcome procrastination, reclaim focus, and start writing and promoting books with confidence.
Book Promotion in 2025: How AI Gives Authors More Time to Write
Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.
The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know
Dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.
Indie Publishing vs. Traditional Publishing
Indie or traditional publishing? Hear from one author who experienced both and made a surprising decision.
Promotion
Promotion
Should You Create a Premium Hardcover Edition of Your Book?
Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.
Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile
Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Get More Book Reviews With Joe Walters
Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.
Author Update: Is This the END of Google (for Authors)???
Major Shifts in Search and SEO for Authors Google's Market Share Slips Below...
AI Optimization for Authors
Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.
Your Author Toolbox: Time-Saving Tools for Busy Authors
Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.
Genius Link: A Guide for Authors
Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.