Blog
Categories:
Platform
Publishing
Promotion
AI Optimization for Authors
Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.
KDP Royalty Changes & Invasion of the AI Audiobooks
https://youtube.com/live/GysHpqdThoQ Introduction (00:01.851) Thomas: KDP royalty changes and invasion of the AI audiobooks. This is Author Update. I'm Thomas Umstatt, Jr. Jonathan: I'm Jonathan Shuerger, and we're just gonna jump right into it today. Spotify and...
Your Author Toolbox: Time-Saving Tools for Busy Authors
Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.
Author Update: Skype Dies, Romantasy Surges, and Mr. Beast Writes a Book
Introduction Thomas: Skype dies, Romantasy surges, and Mr. Beast starts writing the bestest, best-selling book ever. Or does he? Find out in this episode of Author Update. I'm Thomas Umstead, Jr. with Jonathan Sugar, and we have a lot of really surprisingly good news...
Book Launch Secrets
Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.
How to Publish on a Budget: Your First Five Years as an Author
Becoming a professional author will cost you. Find out how much and when an author should budget for their writing career.
How to Write Emails That Readers Want to Read
Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.
How to Build a Tribe Online And Form a Community of Readers
Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.
Platform
Platform
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
How to Get 10,000 Readers and then Keep Them Happy
Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.
Six Things Readers are Looking for on Your Website
Seven Things Readers are Looking for on Your Website
How to Host a Facebook Live For Your Book
In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!
Publishing
Publishing
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
How to Run an Independent Publishing Company
Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Software Guide for Authors
Authors and writers can work smarter, not harder, with these hardware and software tools that will increase your productivity and lead you to success.
Publishing Myths That Will Waste Your Time and Money
Don’t fall for these nine publishing myths that spread like a virus. Keep your publishing career healthy and learn what to do instead of falling for viral myths.
Where Negative Book Reviews Come From And How to Make Them Go Away
Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.
Painful Book Launch Lessons You Don’t Want to Learn the Hard Way
Don’t make these four painful book launch mistakes.
Promotion
Promotion
How to Make Money as an Author Assistant
If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.
How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist
Learn how authors writing YA books can connect with teen readers.
How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams
Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.
















