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The 2023 Book Launch Blueprint
Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How a War Between China and Taiwan Would Change Reading, Writing, and Publishing
Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.
How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger
Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.
How to Create an Author Press Kit with Susan Neal
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
What Every Author Needs to Know About Copyright Law with James Scott Bell
Find out who should register the copyright for a book, why it may be important, and when is the best time to do it.
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
Platform
Platform
Niche Marketing: A Coaching Session
Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
123 – What the New Facebook Changes Mean for Authors
The 2018 changes to Facebook are changing what works and what doesn’t work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.
What Facebook’s 2018 Change Means for Authors
On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors
How to Get to Know Your Readers
Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers.
116 Important Changes GoodReads Giveaways
GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here’s everything you need to know about giving away books on GoodReads.
Publishing
Publishing
How to Get the Most Out of Scrivener
Scrivener is a popular writing software for authors. Learn about some of its best features in our interview with David Lee Martin.
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
Effective Book Cover Design
A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Focus, Pruning and Why Novel Marketing is About to Change
Cutting activities from your life and business might be the most important move you’ll ever make to increase your growth.
Book Marketing Milestones
Book Marketing Milestones
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Promotion
Promotion
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
How to Launch Your Book in 2022
Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.
How Jack Ellem Went from Unpublished to Bestselling Indie Author
Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Launch a Book: A Coaching Session With Krystal Proffitt
Learn how to create a plan and timeline to build your platform and successfully launch your book.
How to Quiet Your Inner Editor (so you can write faster)
James L. Rubart shares ten tips to quiet your inner editor.
How to Build Your Platform During Your Social Distancing
10 ways to progress as a writer while everything else is on hold.