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How to Publish a Novel in 2025
Learn how to successfully publish a novel with my six-step roadmap. Avoid common mistakes and start at the right place for strong sales.
Author Update: Is This the END of Google (for Authors)???
Major Shifts in Search and SEO for Authors Google's Market Share Slips Below 90% For the first time since 2015, Google's search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline signals what...
An Introduction to Author Ecosystems with Russell Nohelty
Explore the concept of author ecosystems and discover marketing strategies tailored to your unique approach and audience.
Do 45% of Authors *Already* Use AI?! | Author Update
Thomas: Welcome to Author Update. I'm Thomas Umstead, Jr. And sometimes on this show, we don't talk about AI even a little bit. And today is not one of those days. What's our first story, Jonathan? Jonathan: And I'm Jonathan Scherger. This is not one of those shows....
The Thriving Author: How to Market Books When You Have Money to Invest
If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.
Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell
Hosting a webinar can help you get to know your “Timothy” and grow your email list. Discover 12 tips for hosting a successful author webinar.
2024 Laptop Buying Guide for Authors
Authors can get overwhelmed by the process of choosing and buying a laptop computer. Find out what you need (or don’t need) and what works best.
How to Sell More Books With Amazon Ads
Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.
Platform
Platform
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Turn a Podcast into a Bestselling Novel – with Scott Sigler
Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Get Better at Public Speaking with Jane Jenkins Herlong
Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.
Author Taglines With Brandilyn Collins
Author Taglines With Brandilyn Collins
How to Get Your First Speaking Gigs
One of the best ways to sell books is to speak in person at live events. Here are three steps to booking your first speaking gigs.
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
Publishing
Publishing
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
How Karyne Norton Successfully Kickstarted Her Book in 1 Hour
Find out how running a Kickstarter campaign for your book can solve one of the biggest challenge indie authors face.
Workshops, Retreats, and Pitches: How to pick the best writers conference for you
Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.
How to Prevent Writing Burnout
Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.
How to Pick a Strong Book Title
Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.
How to Find and Work With a Virtual Assistant
Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.
Why Rapid Release is a Risky Book Launch Strategy
Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.
Promotion
Promotion
How to Run an Independent Publishing Company
Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
How to Convince Readers to Read *Your* Book Next
Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
The Author’s Guide to LLCs
Learn when and why you should form an LLC for your author business. Discover who can help you get it done and how much it will cost.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
















