Blog
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Zeitgeist: Spitting on the Grave of C.S. Lewis
A female voice for Aslan. Who’s the real villain in this decision?
How to Relaunch Your Book
Is your book ready for a comeback? Learn how to relaunch a book effectively and maximize your chances of success with these tips.
Zeitgeist: How to Sell to Adults Who Will Never Grow Up
Toys R Us is opening 120 stores as adults drive toy sales. Learn how authors can sell collectible editions readers display like trophies.
How to Write Short Stories with Joanna Penn
Discover tips on how to write short stories and improve your writing journey step-by-step towards novel completion.
Zeitgeist Report: A Year After Charlie Kirk and What Has Changed
A one-year retrospective on the assassination of Charlie Kirk, examining how his death and the public reactions to it reshaped political and cultural discourse.
Zeitgeist Report: Anti-AI Panic Now Has a Payroll
An investigation into the viral resignation of an Anthropic AI researcher who quit after roughly six weeks and previously worked as an activist on Democratic political campaigns.
Zeitgeist: How SSRIs Change What Women Want to Read
A quarter of American women are on medication that changes their brain chemistry, and it is changing what they want to read.
Zeitgeist: Dolly Parton, Female Sleuths, and Clean Comedy
Zeitgeist shifts evidenced by a unifying entertainer, a clean comedian, and female detective novels.
Platform
Platform
Why I’m Giving Away a $249 Course This Month
Novel Marketing patron gift for June: get free lifetime access to my course when you become a patron this month.
Announcing the 2027 Novel Marketing Conference
What makes the Novel Marketing Conference different from other conferences? Get details on topics, dates, and availability for the 2027 Novel Marketing Conference.
My Worst Takes & Mistakes Over 500 Episodes
Discover advice for authors that has stood the test of time (and always will) and what advice you can cast off like a crumpled first draft.
How I Fight Off Copyright Trolls Targeting My Blogs
https://www.youtube.com/watch?v=LrM68ayZhSk This article walks through several real-world encounters with copyright trolls targeting my blogs, how their schemes work, and the practical defenses I used to fight them off without paying. It also shows how DMCA...
Networking for Authors with Dale L. Roberts
12 tips for networking with other authors to create mutually beneficial, long-term relationships.
Why Most Authors Don’t Need Social Media in 2026
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
A Nonfiction Author’s Guide to Substack
Learn how nonfiction authors are using Substack to reach audiences and convert them into paying subscribers seamlessly.
Thomas’s Office Tour & 4th Wall Breach
Get the much anticipated tour of Thomas’s office, complete with a run-down of the books on his shelves that best absorb sound.
Publishing
Publishing
Should You Leave Kindle Unlimited in 2026?
Kindle Unlimited vs going wide: Should you stick with Amazon or pursue wider reach? Discover how Draft2Digital can help you decide.
Get More Time to Write by Using a Grok Bot
Transform your writing process by learning how to create an AI agent for authors that performs tasks while you focus on creativity.
The 5 Tiers of Audiobooks: Which One Should You Publish?
Finding out how to make an audiobook can be easier than you think. Learn affordable ways to bring your book to life.
Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die
Learn how author estate planning can ensure your writings are preserved and managed by the right people after you are gone.
The Four Loves That Drive Fiction
Discover the four types of love in fiction that make readers fall in love with your book. Learn how storge, philia, eros, and agape drive stories from cozy mysteries to epic fantasy.
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.
Your Author Toolbox: Part 2
Discover the best tools for writers to streamline your author business, or turn podcasts into optimized blog content with the powerful Novel Marketing Patron Toolbox suite.
How to Become a Professional Writer With Joanna Penn
Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.
Promotion
Promotion
Zeitgeist: How SSRIs Change What Women Want to Read
A quarter of American women are on medication that changes their brain chemistry, and it is changing what they want to read.
Zeitgeist: Dolly Parton, Female Sleuths, and Clean Comedy
Zeitgeist shifts evidenced by a unifying entertainer, a clean comedian, and female detective novels.
Will Your Back Matter Get Your Book Banned on Amazon?
Discover the key to effective back matter in books. Learn how to engage readers and enhance your marketing strategy in those final pages.
Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t
“AI slop” critics take note: parallel structure and antithesis aren’t AI tics, they’re Aristotle’s rhetoric, still shaping language 2,300 years later.
Author’s PR Playbook: How to Get Media Coverage Without a Publicist
Discover why being a podcast guest is more effective than hiring a publicist. Learn how to generate publicity and sales on a budget.
How to Revive a Dead Book With Promo Stacking
Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.
15 Rules for Book Advertising with David Gaughran
Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.
Stop Guessing: How to Know If Your Book Marketing Is Working
Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.