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Publishing
Promotion
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
How Karyne Norton Successfully Kickstarted Her Book in 1 Hour
Find out how running a Kickstarter campaign for your book can solve one of the biggest challenge indie authors face.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How a War Between China and Taiwan Would Change Reading, Writing, and Publishing
Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.
AI Book Covers & ChatGPT
Find out how authors use ChatGPT, Midjourney, and other AI tools to create book covers, characters, and plot ideas for their books.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
Platform
Platform
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
Whisper and the World Whispers Back
When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.
Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author
The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist
Learn how authors writing YA books can connect with teen readers.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
Publishing
Publishing
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
How to Make Money as an Author Assistant
If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.
The Tortoise Release Method: Why Slow and Steady Beats Rapid Release
Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
Effective Book Cover Design
A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
How to Launch Your Book on a Budget
Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.
Promotion
Promotion
The 2023 Book Launch Blueprint
Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
How to Build Hype for a Debut Novel
Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.
20 Ways to Promote Your Book During the Holiday Season
If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
7 Things Santa Can Teach Authors About Book Marketing
Seven book marketing lessons from Santa for Authors
What Every Author Needs to Know About Cyber Security
Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.
How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger
Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.