Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
Why Most Authors Don’t Need Social Media in 2026
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
The Five-Year Plan to Become a Professional Author
Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.
Should You Create a Premium Hardcover Edition of Your Book?
Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.
Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile
Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.
Author Website Review: Christian Historical Romance
Explore strengths and weaknesses in website design and functionality for several bestselling historical Christian romance authors.
Read This Before Your Next Podcast Guest Interview
Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.
A Storytelling Revolution: Inside the World of Serialized Fiction
Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.
Networking for Authors: How to Build Relationships Without Being Awkward
Many authors feel stuck. They're toiling away in obscurity, and none of their...
Marketing 101
Marketing 101
What We Can Learn from The Greatest Book on Marketing Ever Written
Thomas and Jim extract marketing principles for authors from a famous children’s book.
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
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Strategy
Strategy
20 Ways to Promote Your Book During the Holiday Season
If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.
How to Promote Your Book Using AuthorsXP.com with Amy Vansant
I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I'm not dogmatic about which tools...
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
Advertising
Advertising
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Use Bookbub to Sell More Books with David Gaughran
Learn how BookBub can help you as a reader and how BookBub ads can help any author sell more books.
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
How to Use Facebook To Promote Your Book
Tips for authors on how to use Facebook for marketing your book and which tactics no longer work at all.
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
Email Marketing
Email Marketing
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Create a Reader (Lead) Magnet
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
How to Build an Email List Before Your First Book Comes Out Using Short Stories
Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.
Email Marketing for Humans with Bryan Cohen
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.
Marketing Psychology
Psychology
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Marketing Psychology: Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
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Public Relations
Public Relations
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
7 Ways to Send More Traffic to Your Website During a Radio Interview
Imagine you are doing a radio interview and you hear the closing music start to play. The host asks you to give your website one more time. What do you say?