Blog
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Publishing
Promotion
The Starving Author: How to Market Books When You Have No Money
You have two options if you don’t have money to market your book. Find out how an “expensive option” can be the “budget option” and where to invest your time when you don’t have the money.
When to Quit Writing
Since few writers die at the keyboard, nearly all writers quit at some point, but how do you know when to quit writing? Answer these 5 questions to gain clarity.
From Page to Screen: How to Adapt Your Novel Into a Screenplay
Discover the important differences between writing for the page and the screen and find out how to turn your novel into a screenplay
Chrome Extensions Every Author Needs in 2024
Find out which Chrome extensions can make you more productive, improve your writing, and give you more time to write in 2024.
How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers
Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Platform
Platform
How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers
Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.
How to Sell Books Directly to Readers with Joanna Penn
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
How to Prepare for Your First Webinar
Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
How to Look and Sound Professional on Zoom, Webinars, and Podcasts
Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.
Whisper and the World Whispers Back
When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.
Publishing
Publishing
Publishing Industry Secrets Revealed at the Penguin Random House Trial
These secrets of the publishing industry offer important points for all authors to consider as they choose a publishing path.
How to Write for American Readers – An Outsider’s Guide to the Different American Regional Cultures
To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.
Seven Plugins Every Author Website Needs in 2024
There are 60,000 WordPress plugins available to you, but most authors only need a handful. Learn which plugins every author website needs in 2024.
How to Publish Your Book as an Audiobook With Scott Sigler
The booming audiobook market is prompting many authors to consider publishing their own audiobooks. Discover how to get your book on audio and increase your sales.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
From Passion to Print: How to Run an Independent Publishing Company
Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Promotion
Promotion
How to Protect Your Writing From Reputation Theft
Learn how to protect your writing from copyright infringement and which legal tools help you deal with AI-generated fraudulent versions of your books.
Book Marketing 101: Price
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
The Psychological Reasons Readers Read Books & How to Always Write Better Than Chat GPT
You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.
The 2023 Book Launch Blueprint
Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.