Promote Your Book
Sub Categories:
Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The Shopify Trap: Why Authors Keep Losing Money
Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.
How to Build an Email List Before You Publish Your Novel
Discover the many ways to grow your email list before you publish your book.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Get More Book Reviews With Joe Walters
Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.
2025 Laptop Buying Guide for Authors
Find the ideal laptop for authors and avoid overspending on unnecessary features that do not enhance your writing experience.
How to Grow Your Email List Fast With Giveaways
Need more subscribers? Explore the Kingsumo book giveaway technique that helped one author gain thousands of new emails.
Author Website Review: Christian Historical Romance
Explore strengths and weaknesses in website design and functionality for several bestselling historical Christian romance authors.
Read This Before Your Next Podcast Guest Interview
Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.
Marketing 101
Marketing 101
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
Strategy
Strategy
Marketing 101: Place
Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.
Book Launch Secrets
Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.
Why Most Authors Don’t Need Social Media in 2025
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
How to Promote Your Book Using AuthorsXP.com with Amy Vansant
I love introducing authors to tools that can make their writing lives easier....
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
10 Reasons to Delay Your Book Launch
Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.
Advertising
Advertising
The Thriving Author: How to Market Books When You Have Money to Invest
If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.
How to Sell More Books With Amazon Ads
Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.
How to Supercharge Ebook Sales
If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.
Affiliate Marketing for Authors
Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
Email Marketing
Email Marketing
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
How to Create an Email Drip Marketing Campaign
Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.
How BookFunnel Can Help you Grow Your Email List
BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
An Author’s Guide to StoryOrigin
Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
Marketing Psychology
Psychology
How to Get More Book Reviews With Derek Doepker
Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.
How to Become a Big Name Author (Marketing Psychology: Authority)
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Marketing Psychology: Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Public Relations
Public Relations
Read This Before Your Next Podcast Guest Interview
Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith
Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.
How to Create an Author Press Kit with Susan Neal
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
How to Run a Podcast Tour (With Guest Mary DeMuth)
Uncover the power of a podcast tour in reaching new audiences. Learn from veteran author Mary DeMuth about effective podcast strategies.