Promote Your Book / Publicity & PodcastsPatron tool
Media Hook Brainstormer: Find the angle your book is hiding.
You finished the book, and now the thought of emailing a podcast host makes your stomach flip. "I wrote a book" gives no one a reason to say yes, and a generic pitch only brings silence. You can walk into your next pitch with an angle a host or journalist wants, and the calm of having something worth saying.
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Hosts and editors always decide, and you will look up the real shows and names yourself. What you gain is a reason worth sending.
Your manuscript stays private. Author Media never stores or views it, and the AI companies do not train on it.
What changes
How to pitch podcasts and press without the dread
Your book has more ways onto the air than you think. Here is what gets lighter.
Pitching stops feeling like asking a favor
Hosts and journalists get pitched all day, and "I wrote a book" gives them no reason to read yours. With an angle their audience would care about, you can hit send feeling like you are offering something, not begging for a spot.
Your life counts, not only your plot
Your day job, your hometown, your family, and the hobby you love can all be reasons someone wants to talk to you. You stop feeling like a stranger with a book and start feeling like a guest with a story.
You show up as more than an author
You can pitch shows as an expert on the real subjects in your book, not only as an author. When your story or your method rests on something you truly know, you do not have to lean on the plot alone.
Your first interview does not have to be your biggest
Thomas Umstattd Jr.'s advice is to practice in obscurity, so you get comfortable on small shows before you reach for big ones. A small show full of your readers can matter more than a huge show full of strangers, and every recording gives you proof for the next pitch.
Book publicity for every season
Where it helps in your author life
Pick the moment you are in, or come back for the next one.
Before every launch
You can build a repeatable media routine you reuse at every launch, and start each book with a plan you trust instead of a scramble in launch week.
When your hometown could be your way in
You can lead with your hometown and your story, and many local papers, radio stations, and community groups like to feature a local author. It can be a warm place to begin.
When the usual shows go quiet
Your next yes can come from somewhere you never looked, with readers far outside your usual audience. Your book may fit a fan community, a hobby, a cause, or a profession you would never have thought to pitch.
When a holiday, an anniversary, or a headline is coming
You can tie your next release to a holiday, an anniversary, or a breaking story. When the moment arrives, you already know what you would say, so you can send it that morning instead of missing the window.
When an older book has gone quiet
A book from years ago can still be the right answer to something happening this month. You can bring an older book that has gone quiet back to life with fresh angles.
Bring your book. Leave with something to say.
You bring
Your manuscript (a .txt, .md, .doc, or .docx file) and the text of your about page, written in the third person.
Your manuscript stays private. Author Media never stores or views it, and the AI companies do not train on it.
You get
Newsworthy angles for your book, the kinds of shows and outlets to pitch from easiest to biggest, and pitch lines you finish and send yourself.
It names kinds of shows and outlets, never specific shows or hosts, so you look up real names yourself with Podcast Host Directory and Influencer Finder. Nobody can promise a booking, because hosts and editors decide. Fiction and nonfiction both work, and so does a book that is not out yet.
Book publicity questions
What is a media hook for a book?+
A media hook is the angle that makes a host or journalist think, "my audience would want to hear this." It is the difference between "I wrote a book" and a reason someone says yes, and it helps you stop feeling like you are asking for a favor.
What is earned media for authors?+
Earned media is coverage you earn instead of pay for, such as a podcast interview, a radio chat, or a local news story. Pitching feels easier when you know why someone should care, and a hook is that reason.
What is Media Hook Brainstormer?+
You want a reason to pitch with confidence, and Media Hook Brainstormer is an AI tool from Thomas Umstattd Jr. for authors who want to get on podcasts and in the press. You can use it whether you write fiction or nonfiction, publish indie or traditionally, and are launching a book or promoting one that is already out.
How do I pitch my book to podcasts?+
It is normal to freeze at the empty email. Most hosts want to know why their listeners would care before they hear about your book, so lead with that. You start from angles and pitch lines instead of an empty email, and you finish each one in your own voice.
Does it work for fiction and nonfiction?+
Yes, and novelists often worry that a made-up story is not newsworthy. Your setting, your characters, and the reason you wrote the book can all give a host something better to ask than "what inspired you?" Nonfiction authors can pitch a method, a surprising point, or the real subjects they know.
Will it recommend specific shows or podcasts?+
No, and that keeps you from chasing a show that does not exist. You look up real shows and hosts yourself. When you are ready to pitch, you can find real podcasts and host emails with Podcast Host Directory, and named BookTok, BookTube, and Bookstagram creators with Influencer Finder.
Will it get me booked on podcasts or in the news?+
Nobody can promise that, and this tool does not. Hosts and editors make the call. You can feel better about trying because you arrive with an angle and a plan for where to start.
Can it help me get local press?+
Your hometown can be your way in, since many local papers, radio stations, and community groups like to feature a local author. Your story and your place can both be part of your pitch, and whether a paper covers you is up to its editor.
What is newsjacking for authors?+
Newsjacking means tying your book to something already in the news, so a host or journalist has a reason to talk to you now. Some news is too serious to use for a pitch, and you always decide which moments feel right.
Is this the same as writing a press release?+
No. A hook is the angle that gets someone interested, and a press release is the document you send once you have news to announce. Press Release Drafter can turn your best hook into a release.
Do I need a finished book?+
You can start before launch day and feel prepared when it arrives. A more complete draft gives you more to work with, and a book that is not out yet is welcome.
Can I use it for older books and every new launch?+
Yes. Each new book can start with a fresh plan, and an older book that has gone quiet can get new angles. You can come back as often as you like.
Will it write the pitch email for me?+
Pitching feels lighter when you are not starting from nothing, and you still send it in your own voice. You finish and personalize each pitch line in your own voice, and nothing is sent unless you send it.
Is my manuscript private?+
Yes, so you can share your book with a calm mind. Author Media does not store, track, or view anything you post to this tool, including your manuscript and your about page text. The tools reach each AI through its business API with privacy set to the maximum, so the AI companies do not train on your words.
How much does it cost?+
Media Hook Brainstormer is included with any Novel Marketing Patreon membership of $10 per month or more. That membership also unlocks more than 80 other author tools in the Patron Toolbox. AI tool use draws from your membership's credit balance, and the amount used varies with the request.
Walk into your next pitch ready.
Keep it handy for every launch and every older book. Your membership also includes more than 80 other author tools.
AI tool use draws from your membership's credit balance. The amount used varies with the request.
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Pair it with press and promotion help
When your readers watch and scroll
Influencer FinderFind BookTok, BookTube, and Bookstagram creators who reach your readers, so you pitch real people instead of categories.
When you have news to announce
Press Release DrafterTurn your best hook into a press release journalists can use.
For lines worth saying on air
Quotable Quote FinderPull memorable lines from your book to quote in interviews and share on social media.
For meeting readers in person
Event FinderFind in-person events where your readers gather, so an interview and a book fair can work together.
