Zeitgeist
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Turnings
Book & Movie Reviews
News
Culture & Politics
Genre Analysis
Zeitgeist 101
Zeitgeist: Steak & Shake
A fast-food company poised to do very well in the new zeitgeist. I was the fastest-growing fast-food company in the country last year.
Zeitgeist: Christmas Romance vs. Paranormal Romance
Thomas Umstattd, Jr. and Jonathan Shuerger cover highlights from the K-lytics report showing trends in the Christmas and Paranormal romance genres.
Zeitgeist: Female Readers & The Hero’s Journey
Is the hero’s journey story arc different for male and female readers?
Zeitgeist: Davy Crockett King of the First Turning
America has had two kings and neither of them were Arthur. Our kings were Davy Crockett, King of the Wild Frontier and Elvis Presley the king of Rock ‘n’ Roll.
Announcing the 2024 Novel Marketing Conference
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.
How the Hollywood Strikes Will Help (& Hurt!) Authors
Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities.
The Psychological Reasons Readers Read Books
You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.
The 2023 Book Launch Blueprint
Registration for our annual course is now open. Find out what you’ll learn, what’s been updated, and if it’s the right course for you.
Turnings
Turnings
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News
News
AI Threats, Platform Changes & Cultural Shifts Authors Can’t Ignore
Substack’s controversial move into sponsored ads, Audible’s new in-app video discovery features, scoring 2025 publishing predictions, the growing anti-AI movement, and major cultural zeitgeist shifts.
What Authors Can Expect in 2026
Stay ahead of the author news and trends of 2026. Learn how new public-domain characters, AI in publishing, audiobooks, direct sales, and market shifts will impact your writing career.
Reports Say 62% of New Paranormal Romance Titles Are AI Junk Books
Why audiobooks now outsell eBooks, how AI is reshaping publishing, Barnes & Noble’s comeback, and the genre trends and tools authors need for 2026.
Amazon Quietly Changed Kindle Forever
In this episode of Author Update: Book bans, AI in your Kindle, audiobooks outselling everything, and Amazon quietly rewriting the rules.
TikTok, Iran, and AI: What Authors Need to Know Now
Welcome to the Summer Solstice edition of Author Update, where co-hosts Thomas...
Amazon, AI, and Author Strategy Shifts: What You Need to Know Now
Welcome to this week’s Author Update, where we break down what’s happening in...
Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers
The tech world was shaken recently when British AI firm Builder.ai filed for...
Do 45% of Authors *Already* Use AI?! | Author Update
Thomas: Welcome to Author Update. I'm Thomas Umstead, Jr. And sometimes on...
Genre Analysis
Genre Analysis
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Book & Movie Reviews
Reviews
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Culture & Politics
Culture
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Zeitgeist 101
Zeitgeist 101
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