Zeitgeist

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Turnings
Book & Movie Reviews
News
Culture & Politics
Genre Analysis
Zeitgeist 101
Zeitgeist: Davy Crockett King of the First Turning 

Zeitgeist: Davy Crockett King of the First Turning 

I’ve been pondering a lot about the return of King Arthur in the new zeitgeist. I am starting to wonder if Arthur will return, and specifically, if he will return to America. America has had two kings and neither of them were Arthur. Our kings were Davy Crockett, King...

The Mary Poppins Zeitgeist: From Grimbright to Nobledark

The Mary Poppins Zeitgeist: From Grimbright to Nobledark

This conversation unpacks how stories reflect cultural “turnings” in the zeitgeist, using Mary Poppins, Winnie the Pooh, Marines in wartime, and superhero tales as case studies. The Thomas Umstattd Jr. and Jonathan Shuerger explore the spectrum from Grimbright to...

Turnings

Turnings

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

If it takes you two years to write a book, you owe it to yourself to ask the question, "What kinds of books will be popular in two years?" Reader preferences change over time, but sometimes they change rapidly. If you don't keep up, you can get stuck writing a book...

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News

News

Scientists Prove AI Is Rewriting Your Book When You’re Not Looking

Scientists Prove AI Is Rewriting Your Book When You’re Not Looking

Is your freelance editor secretly using AI? This week on Author Update, we break down Mia Ballard’s lawsuit against Hachette Book Group after they canceled her horror novel Shy Girl over AI allegations—she claims her editor introduced AI without permission. We analyze the Supreme Court’s 9-0 decision that just made it harder for authors to fight book piracy, examine two groundbreaking studies proving AI tools rewrite your voice even during simple grammar checks, and explain why OpenAI shut down Sora and what Google’s TurboQuant breakthrough means for the future of AI.

The Anti AI Jihad Has Begun: Major Publisher Yanks Novel Over Proven AI Use

The Anti AI Jihad Has Begun: Major Publisher Yanks Novel Over Proven AI Use

Hachette just pulled a bestselling horror novel over AI writing accusations — and it’s sending shockwaves through the publishing world. In this episode of Author Update, we break down the “Shy Girl” controversy and what it means for every indie and traditional author, the explosive 4 million books flooding Amazon in 2025 (a 39% surge in self-publishing), Scholastic’s declining revenue and what it signals about the future of traditional publishing, the Bible reading boom led by millennial men, how to protect yourself from copyright troll shakedowns, and a deep dive into the K-Lytics Mystery/Thriller/Suspense report revealing techno thrillers are up 49% while assassination thrillers are crashing. Whether you’re self-publishing on Amazon, navigating AI tools like Sudowrite and ChatGPT, pricing your ebook for maximum profit, or trying to spot the next hot genre trend, this is the publishing news, book marketing strategy, and cultural zeitgeist analysis authors need to stay ahead in 2026.

Zeitgeist: Davy Crockett King of the First Turning 

Zeitgeist: Davy Crockett King of the First Turning 

I’ve been pondering a lot about the return of King Arthur in the new zeitgeist. I am starting to wonder if Arthur will return, and specifically, if he will return to America. America has had two kings and neither of them were Arthur. Our kings were Davy Crockett, King...

The Mary Poppins Zeitgeist: From Grimbright to Nobledark

The Mary Poppins Zeitgeist: From Grimbright to Nobledark

This conversation unpacks how stories reflect cultural “turnings” in the zeitgeist, using Mary Poppins, Winnie the Pooh, Marines in wartime, and superhero tales as case studies. The Thomas Umstattd Jr. and Jonathan Shuerger explore the spectrum from Grimbright to...

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.

Indies Win! Harlequin to Close Historical Romance Line

Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.

Substack Breach: Author Information Compromised

TikTok is back, but its algorithm retrain may disrupt BookTok, the author-targeted data breach, Amazon’s new DRM download option, soaring Bible sales, ChatGPT ads, Sanderson’s “we are the art” speech, and what the Super Bowl halftime shows reveal about today’s book buyers.

Will OpenAI Claim Ownership of Your Royalties?

AI shocks publishing and tech: Claude 4.6 vs GPT-5.3 spark a $285B selloff, layoffs hit a 2009 high, Amazon cuts 30,000 jobs, Spotify expands into ebooks and print with Bookshop.org, indie ebooks arrive, a massive Substack breach, new KDP download options, and OpenAI’s controversial IP revenue-sharing idea.

Genre Analysis

Genre Analysis

How to Pick Your Genre

How to Pick Your Genre

If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.

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Book & Movie Reviews

Reviews

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Culture & Politics

Culture

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Zeitgeist 101

Zeitgeist 101

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

If it takes you two years to write a book, you owe it to yourself to ask the question, "What kinds of books will be popular in two years?" Reader preferences change over time, but sometimes they change rapidly. If you don't keep up, you can get stuck writing a book...

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

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