Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
How to Create Sales Optimized Book Pages for Your Author Website
Discover why a website book page is vital for authors and how to design an effective page that captivates and helps readers and AI alike.
Author Update: Is This the END of Google (for Authors)???
Major Shifts in Search and SEO for Authors Google's Market Share Slips Below 90% For the first time since 2015, Google's search market share has fallen below 90%, marking a potentially historic shift in how people find information online. This decline signals what...
AI Optimization for Authors
Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.
Your Author Toolbox: Time-Saving Tools for Busy Authors
Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.
How to Win Friends and Pitch Your Book
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
Marketing 101
Marketing 101
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Strategy
Strategy
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
How to Launch a Book: A Coaching Session With Krystal Proffitt
Learn how to create a plan and timeline to build your platform and successfully launch your book.
How to Quiet Your Inner Editor (so you can write faster)
James L. Rubart shares ten tips to quiet your inner editor.
How to Build Your Platform During Your Social Distancing
10 ways to progress as a writer while everything else is on hold.
Kickstarter Tips and Tricks With Chris Fox
Learn how to run a successful crowdfunding campaign with Chris Fox.
Advertising
Advertising
How to Use Bookbub to Sell More Books with David Gaughran
Learn how BookBub can help you as a reader and how BookBub ads can help any author sell more books.
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
How to Use Facebook To Promote Your Book
Tips for authors on how to use Facebook for marketing your book and which tactics no longer work at all.
Why Facebook is Overrated for Book Marketing
Why Facebook is Overrated for Book Marketing
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Email Marketing
Email Marketing
How to Create a Reader (Lead) Magnet
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
How to Increase Your Email Delivery
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
How to Build an Email List Before Your First Book Comes Out Using Short Stories
Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.
Email Marketing for Humans with Bryan Cohen
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.
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Marketing Psychology
Psychology
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Public Relations
Public Relations
7 Ways to Send More Traffic to Your Website During a Radio Interview
Imagine you are doing a radio interview and you hear the closing music start to play. The host asks you to give your website one more time. What do you say?
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