Ad Drafter

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Ad Drafter reads your manuscript and writes ad copy for the platform you are buying on, so you test creative instead of writing it.

Write the Ad Before You Spend the Budget

You set up your first campaign, reach the copy field, and freeze. You have thirty characters for a headline and one shot at a stranger scrolling past.

So you write something safe. It describes the book, it is accurate, and it converts at a rate that makes the whole campaign look like a bad idea. The targeting was fine. The copy was the problem, and you had nothing to compare it against.

Ad Drafter reads your book and writes the copy. Upload the manuscript, pick a platform, and get ads shaped for where they will run.

You get back:

• Ad copy written for the platform you chose, in its formats and lengths
• Several distinct angles rather than one idea reworded
• Hooks drawn from what is compelling in your book
• Copy that leads with the reader's experience instead of the plot summary
• Variants you can run against each other to see what works

Use It To

• Launch a campaign without writing the copy from a blank field
• Replace an ad set that is spending money and not converting
• Test several angles at once instead of guessing which one to commit to
• Write copy for a platform whose format you have not used before
• Find the hook for a book that is hard to summarize in one line
• Refresh creative that worked for three weeks and then went stale
• Advertise a backlist title you no longer remember how to pitch
• Give a marketing assistant a set of drafts to run with

Why It Works

Author ad copy fails in a consistent way. Authors describe the book. Ads that work describe what the reader will feel, and the gap between those two is where most ad budgets disappear.

You are the worst person to close that gap on your own book. You know the plot too well to see which part is the hook, and the thing that excites you about your novel is often a craft decision no stranger cares about.

Platform matters as much as wording. A line that works on Amazon, where the reader is already shopping for a book, falls flat on Facebook, where the reader came to see photos of a cousin. The same book needs different copy in each place.

Getting several angles at once is what makes testing possible. One ad tells you nothing, because you cannot tell a bad ad from bad targeting. Four different angles running together tell you which idea your audience responds to, and that answer is worth more than the campaign itself.

Related Tools

Explore more Patron Toolbox tools that pair well with this one:

• Keyword Planner - Work out who to target before you write the copy.
• Timothy Finder - Profile the reader the ad should speak to.
• Book to Blurb - Write the description the click lands on.
• Amazon Page Optimizer - Fix the page your ad traffic arrives at.
• 3D Mockup Maker - Create the cover image your ad needs.

FAQ

• What is Ad Drafter? A Patron Toolbox tool that reads your manuscript and writes advertising copy for the platform you select, returning several angles you can test against each other.
• Which platforms does it cover? Choose the platform when you run it, and the copy comes back in that platform's formats and length limits.
• Will the copy be accurate to my book? It works from the manuscript you upload. Read it against your own book before spending money, since an ad that promises the wrong thing buys you returns and bad reviews.
• Do I still need to know my targeting? Yes. Copy and targeting are separate problems, and good copy shown to the wrong readers still fails. Keyword Planner handles the other half.
• Can I get more variants? Yes. Continue the conversation and ask for more in the direction of one that worked, or for a different tone.
• How much does it cost? Ad Drafter is available to all Novel Marketing patrons at the $10/month level and above. You can become a patron at patreon.com/novelmarketing.