Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year
Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.
Indies Win! Harlequin to Close Historical Romance Line
Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.
Will OpenAI Claim Ownership of Your Royalties?
AI shocks publishing and tech: Claude 4.6 vs GPT-5.3 spark a $285B selloff, layoffs hit a 2009 high, Amazon cuts 30,000 jobs, Spotify expands into ebooks and print with Bookshop.org, indie ebooks arrive, a massive Substack breach, new KDP download options, and OpenAI’s controversial IP revenue-sharing idea.
The Five-Year Plan to Become a Professional Author
Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.
When to Ignore Your Editor
Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.
How to Get Started with Author School Visits and Make Your Book Playground Famous
Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.
Adapting a Podcast to YouTube
Discover the keys to adapting a podcast to YouTube. Understand what works best to grow your channel effectively.
AI Optimization for Authors
Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.
Marketing 101
Marketing 101
Marketing 101: Place
Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.
Book Marketing 101: Price
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Get familiar with 12 key marketing terms for authors to navigate promotions and analytics, and make smarter marketing decisions.
Marketing 101: How to Create a Value Proposition for Your Book
Discover 7 questions that will help you develop a value proposition for your book that will make all your marketing easier.
Strategy
Strategy
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Write Stories Readers Will Love by Knowing the Zeitgeist
If it takes you two years to write a book, you owe it to yourself to ask the question, "What kinds of books will be popular in two years?" Reader preferences change over time, but sometimes they change rapidly. If you don't keep up, you can get stuck writing a book...
Marketing 101: Place
Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.
Book Launch Secrets
Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.
Why Most Authors Don’t Need Social Media in 2025
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
How to Successfully Market a Children’s Book
Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.
20 Ways to Promote Your Book During the Holiday Season
If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.
Advertising
Advertising
Genius Link: A Guide for Authors
Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.
How to PROFITABLY Advertise a Solo Book on Amazon
Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.
The Thriving Author: How to Market Books When You Have Money to Invest
If you have a big budget for book marketing, opportunities abound. Find out which marketing expenses will yield the best return on your investment.
How to Sell More Books With Amazon Ads
Learn six steps to quickly create your first ad to help you sell more books with Amazon ads, and discover how it can benefit your brand.
How to Supercharge Ebook Sales
If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.
Affiliate Marketing for Authors
Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.
Facebook Advertising for Authors
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
Email Marketing
Email Marketing
How to Write Emails That Readers Want to Read
Discover the three elements that make readers open your emails, which element is least important, and how to write good emails readers want.
Black Friday Book Promotion Tips for Authors
Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
How to Create an Email Drip Marketing Campaign
Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.
How BookFunnel Can Help you Grow Your Email List
BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.
How to Use QR Codes to Boost Book Sales & Grow Your Email List
Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.
How to Supercharge Ebook Sales
If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.
Affiliate Marketing for Authors
Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.
Marketing Psychology
Psychology
The Psychological Reasons Readers Read Books
You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.
Why Many People Are Afraid to Buy Books (Marketing Psychology)
Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
How to Get More Book Reviews With Derek Doepker
Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.
How to Become a Big Name Author (Marketing Psychology: Authority)
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
Why do good books fail to sell while poorly written books fly off the shelves?
Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.
How to Use Price Pulsing to Supercharge Your Backlist Sales
Discover three ways to revive your backlist and increase sales with price pulsing.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Public Relations
Public Relations
How to Sell 1,000 Books a Month
Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.
How to Work With a PR Firm to Promote Your Book
Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.
Read This Before Your Next Podcast Guest Interview
Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith
Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.
How to Create an Author Press Kit with Susan Neal
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Get Endorsements for Your Book
The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.