Drip Email Sequencer

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Drip Email Sequencer: Greet new readers like old friends.

Someone signs up for your reader magnet, downloads it, and never hears from you again. You meant to write that first email, but a stranger who knows nothing about you is hard to write to. Start from your own story instead, and let new readers meet you before your newsletter reaches them. You can feel proud of the first thing they read.

Included with membership at $10/month or more.

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You make every email your own, then load it into your own email service.

Your work stays private. Author Media does not store, track, or view what you post. The AI services use business APIs with privacy set to the maximum.

What changes

Onboarding emails that feel like a hello, not a pitch

A new subscriber is curious about you for only a short while. Here is what changes when your welcome is ready before they arrive.

  • No signup waits in silence

    Welcome new email subscribers with a professional sequence instead of awkward silence. You stop picturing the quiet gap between the download and your next newsletter.

  • Your first hello sounds like you

    You start from your own story and the books you love. Readers meet a fellow book lover, not a brand, and you leave the stiff, salesy tone behind.

  • Your book arrives as an invitation

    Mentioning your book stops feeling pushy when readers already know who you are. You share it with the pride you feel, not the awkwardness you dread.

  • Goodbyes sting less

    A reader who was never going to love your books can leave kindly, and the ones who stay chose you. You stop taking every unsubscribe personally.

A moment in your shoes

The morning after your giveaway ends

Your group promo wrapped up overnight, and your list jumped by hundreds. Every one of them knows you as the author who offered a free book, and nothing more. You open your email service, and its automation screen waits for a first email. Instead of freezing, you open a draft that starts from your own story, change a line until it sounds like you, and close the laptop while your new readers are still curious.

Where it fits

A welcome email sequence for the list you are building

Your list started somewhere. Find the moment that sounds like yours.

  • Before your first signup arrives

    Set up your welcome now, so the first reader who joins is greeted instead of ignored. A book that is still a work in progress is enough to start.

  • The morning after a giveaway or group promo

    Strangers who entered for a prize need an introduction more than anyone. Give them the story behind your books while they are still curious.

  • When your list has only heard your newsletter

    Your newest subscribers walk into a conversation full of inside jokes. Introduce yourself and your writing to readers who signed up for your reader magnet but don't know you yet.

  • The week a new book comes out

    Run it again with your newest book, so the readers who join tomorrow meet the book you are proudest of today.

  • When you start a list for a new genre or pen name

    A new audience deserves its own hello. Start from a fresh about page and a favorite book in that genre.

What goes in and what comes out

You bring

Your about page text, why you write, your genre, the back cover copy of the book you want to feature (a work in progress is fine), and a favorite book in your genre with what you loved about it.

Your work stays private. Author Media does not store, track, or view what you post. The AI services use business APIs with privacy set to the maximum.

You get

A welcome email sequence drafted from your own words, with suggested timing, subject line options, and a short tip for each email, plus an optional email that delivers your reader magnet. A chat opens afterward so you can change an email or add more.

Every email is a draft for you to edit. Drip Email Sequencer does not send emails, build your automation, or connect to your email service, so you copy the drafts into Kit, MailerLite, or whichever service you use. It writes from what you give it and leaves bracketed gaps, such as your buy link, for you to fill in, but read every line before you send, because AI can still add details you did not provide. It promises no open rates, replies, or sales.

Want the thinking behind a good welcome?

Thomas explains why the first emails matter, with a marketing consultant who has helped hundreds of authors write them.

Before you set up your welcome emails

What is Drip Email Sequencer?

If new subscribers join your list and then hear nothing, Drip Email Sequencer is for you. It is an AI tool from Thomas Umstattd Jr. in the Patron Toolbox, and inside the tool you may see it named Onboarding Email Sequencer. You start from your own story and end with a welcome you are glad to edit and send from your own email service.

What is a welcome email sequence, and do I need one?

That quiet gap after a signup is a worry many authors with a list know well. A welcome sequence, also called an onboarding sequence, nurture sequence, drip campaign, or autoresponder, is a short series of emails that go out automatically after someone joins your list, and your email service, such as Kit or MailerLite, sends it for you. You can run a list without one, but then a new subscriber's first email from you is a newsletter written for people who already know you. Thomas teaches that the first emails help a new subscriber decide whether to stay on your list.

Who is Drip Email Sequencer for?

It is for authors with an email list, or about to start one, who want new subscribers to meet them well. It works for fiction and nonfiction, indie and traditionally published, as long as you have a book to feature. It does not replace an email service, and it does not hold or manage your list.

Can I use it before my book is published?

Yes, so you can have your welcome ready before your first reader arrives. A rough about page and a work-in-progress book description are enough to begin. If you have no book description yet, write a rough one first.

Will it sound like me?

You are the voice your readers will come to know, so every email is a starting point and not the last word. You begin with your own words, so your welcome starts closer to you than a template would. Change any line that does not sound like you, and add your own stories and phrases.

Does it send the emails or set up my automation?

No, and that keeps your list in your hands. You copy the drafts into your own email service, such as Kit or MailerLite, and set the timing there. Your effort goes into editing and setup, not into starting from a blank page.

Will a welcome sequence overwhelm new subscribers?

Worrying about flooding a new reader is a kind instinct, and a gentle pace feels better than a flood. You set the final pace in your email service, and you are free to combine, trim, or drop any email.

Can it follow up my reader magnet?

Yes, so a download does not end in silence. If BookFunnel, StoryOrigin, or your email service already delivers your magnet, you can leave the delivery email out.

Can I change an email or add more?

Yes, so nothing feels locked in. You can keep shaping your welcome until it feels right, asking for a warmer tone, a shorter email, or one more.

Does it work for nonfiction authors?

Yes, whatever you write. A nonfiction welcome can feel as personal as a fiction one.

Can traditionally published authors use it?

Yes, if you run your own email list, whoever published your book. If your contract or publisher has a say in how you promote your book, check with them before you send.

How is this different from my monthly newsletter and list cleanup?

Welcome emails and newsletters do different jobs, and it helps to keep them apart. Use Drip Email Sequencer for the hello your new subscribers get first. Use Email Drafter for your regular newsletter and Email List Cleaner to win back readers who have gone quiet. Reach for Subject Line Brainstormer when you want more subject lines for any of them.

Will it raise my open rates or sell more books?

Everyone wants a promise here, and nobody can honestly give one. Drip Email Sequencer drafts the emails and cannot promise opens, replies, inbox placement, or sales, which depend on your list, your book, and your email service. You put a thoughtful welcome in front of new readers instead of leaving them with nothing at all.

Is my work private?

Yes, so you can paste your about page and book copy with a calm mind. Author Media does not store, track, or view anything you post to this tool. The tools reach each AI through its business API with privacy set to the maximum, so the AI companies do not train on your words.

How much does it cost?

Drip Email Sequencer is included with any Novel Marketing Patreon membership of $10 per month or more. That membership also unlocks more than 80 other author tools in the Patron Toolbox. AI tool use draws from your membership's credit balance, and the amount used varies with the request.

Be ready for your next signup.

Draft your welcome once, then let every new reader meet you properly, alongside more than 80 other author tools included in your membership.

AI tool use draws from your membership's credit balance. The amount used varies with the request.

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