Everyone has their pet theory about the future of publishing. E-book wars, price wars, someone is going to come out on top as the winner. But will it be the reader or the writer?
DK Publishing has their own theory.
They created this fantastic video about the future of publishing and how both the reader and author can win. Watch it in its entirety before forming your opinion.
Let us know what you thought in the comment section.
Earlier this year, a team of industry insiders gave us their predictions about what 2012 would hold for publishing. They had a lot of great ideas but none of them were as simple as this video.
The future of publishing is in knowing what your readers want.
Crafting your message in a way that resonates with your core audience is what will make you stand out as an author. Writing isn’t about the author as much as it is the reader. This is the secret behind author John Locke’s success.
Think of writing as a business. You would never open up a business without knowing what the market wanted. If your business could meet a need that consumers were craving.
Can you answer these questions?
- Who are your readers?
- What life stage are they in?
- What offends them?
- What are they passionate about?
- What causes them to hit the “share” button?
- What do your readers expect from you?
- What kind of language will they allow?
- How long do they expect your posts to be?
- How often do they expect you to write new content?
- How long have they been on your site?
The answer to those questions will unlock your potential as an author. When you write, you need to have your audience in mind. If you just write for the sake of writing, your message will get lost. It won’t resonate with the internet. The internet is not a person. Your audience is made up of living, breathing, complicated people who come to your site for answers, encouragement, or a distraction from their daily life.
If you don’t know how to identify your target audience, Author Media can help. Our team of experts will teach you how to define your audience, identify their needs, and reach them in a way that will cause them to keep coming back.
Very cool video! One takeaway for me is that one’s attitude colors one’s perception. My other takeaway is writers are being forced, for the first time in a long time, to become marketers of themselves. Those who adapt will survive. Those who don’t …
Great point, Chris! It’s important for all writers to not only sell the stories that make it into their books but to also sell the stories of themselves. What brought them to the place of publication.
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