A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.
Constant Contact is the most popular solution for author newsletters. But is it the best? Here are 7 reasons why I prefer Mail Chimp to Constant Contact.
Do you know what makes me cringe?
Getting an email from a professional that isn’t professional. It doesn’t take much to get a professional email address.
If you are an author on Facebook, you have three email inboxes. What important messages are you not receiving?
When Monday morning rolls around and you have 130 emails waiting for you, having an inbox at zero seems like a dream. Make it a reality.
Know your audience. It sounds so simple. We’ll show you how best-selling author John Locke used this principle and became a success.
To create a newsletter that gets results, use the following eight components. These elements apply regardless of whether you’re creating an email or print version. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days.