You searched for marketing psychology

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

How to Become a Big Name Author (Marketing Psychology: Authority)

by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

by Thomas Umstattd Jr. | Feb 24, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 27, 2020 | Marketing Psychology, Promotion

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

How to Create Urgency to Buy Your Book (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.