Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
If you want to succeed in publishing, heed these book marketing commandments.
Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.
The better you understand your reader’s customer journey, the more books you can sell.
Why Facebook is Overrated for Book Marketing
Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.