How to Become a Big Name Author (Marketing Psychology: Authority)
Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.
Innovative Indie Marketing with S.D. Smith
Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.
7 Things Santa Can Teach Authors About Book Marketing
Seven book marketing lessons from Santa for Authors
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
Niche Marketing: A Coaching Session
Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
Novel Marketing Coaching Session Application Form
Would you like to be a guest on the podcast where Thomas Umstattd answers your questions? This is a new format we have experimented with in the past and want to try again. To apply to be on the show, fill out the form below. FAQ Q: How much does the coaching call...
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
How to Make Your Book More Popular (Marketing Psychology: Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book (Marketing Psychology)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
