058 – Powerful Marketing Lessons from Taylor Swift

by | Jan 17, 2015 | Branding, Promotion, Social Media | 4 comments

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Show Notes:

  1. She is involved in her own marketing.
  2. She’s transparent, which builds familiarity and trust
  3. She uses every channel — differently
  4. She says “no” when her brand is devalued
  5. Her product is inspirational and unexpected
  6. She makes smart partnerships
  7. She’s a master at maintaining magic and mystery in her brand

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4 Comments

  1. Roland Denzel
    Roland Denzel on January 18, 2015 at 3:48 pm

    I really enjoyed this episode, and even though her music isn’t really mine, I’ve always appreciated what Taylor Swift was doing. She takes her business pretty seriously, but also seems to be such a good sport (her SNL appearance that I saw was pretty funny) and a nice person.

    She seems pretty genuine and caring, and I love when good people do well.

  2. Samantha
    Samantha on January 23, 2015 at 1:25 pm

    So glad to see a new episode come up! Good topic and tips–thanks!

  3. Jen
    Jen on February 2, 2015 at 10:56 pm

    I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently?

  4. Michael Spelling
    Michael Spelling on February 9, 2015 at 9:23 pm

    Really surprising! This should inspire more writers/authors and business owners.

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