093 – What Authors Can Learn from Bad Super Bowl Ads
Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million Spending that kind of money means you have to create a great ad Talking Points: Seahawks One of the biggest TV shows in the world If you...084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.
076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book
Tips for Making the Most on Your Book: Publish Prolifically. (Each book boosts sales for your other books) BUT DON’T OVERDO THIS: too many choices are not a good thing… Write Quickly (Quality + Speed = Excellence). Perfection is a trap. Write Consistently Write...068 – Where to Spend Your Marketing Money
Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques. In this article, we’ll answer a question from Erica Borgerson, author of The Lazy Girl Guide to...061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
055 – Book Scavenger Hunts
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.
048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss the right way to...046 – Why You Should Love It When Your Novel Gets Pirated
What if we said that getting your work ripped off could significantly boost your sales? In this episode, we explore why getting stolen from should make your day. [atp_links linktype=”sbutn”]045 – Five Keys to Working with Book Stores, Before You’re Published and After
Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical,...044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read
Is your website copy boring readers? You only have seven seconds to capture attention so make sure your web copy works.
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.
041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror
Branding is one of the most confusing topics under the umbrella of marketing. In this article, you’ll learn the first step to creating your author brand.