Help for authors timid about technology
While surfing the web recently, I visited several author websites and noticed an alarming problem. Whenever these individuals offered a free resource to download from their website – the documents were devoid of any contact information! Don’t be guilty of the same blunder.
3 Reasons to Stop Hiding
Whenever you offer any kind of resource from your website or blog, ALWAYS INCLUDE YOUR FULL CONTACT INFORMATION. And, if my shouting-all-cap font isn’t enough to convince you, here are three reasons why:
- Leaving off your contact information makes you look like a forgetful amateur. Professional authors know how to cover their marketing bases, which means they make sure anyone can always find them. You should, too.
- If someone downloads a resource from your website to read later, but you didn’t list your contact info – then they may forget where they got the information from – which means you just lost a potential sale.
- Most importantly: Many people may download resources from your website to give to a friend (this is called “word-of-mouth” – the holy grail of marketing). But, if you don’t include your contact information, then the new person can’t find you – which means you just lost another potential sale.
What to Include
Contact information…put it on everything. And, don’t be stingy…include your:
- Website address,
- Phone number (preferably a toll-free number),
- Email address,
- Mailing address (or P.O. Box).
Don’t play hide-and-seek with your customers…because people can’t buy your books if they can’t find you.
Related posts:
I must voice my gratitude for your kind-heartedness in support of all those that should have guidance on the study. Your personal dedication to passing the message all around became surprisingly practical and has in every case encouraged employees much like me to attain their ambitions. Your new important useful information can mean so much a person like me and extremely more to my peers. Best wishes; from all of us.